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Original Articles

Assessing the Impact of School-Based Marketing Efforts: A Case Study of a Foreign Language Immersion Program in a School-Choice Environment

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Read on this site (4)

Marlene Dâmaso & Jorge Ávila De Lima. (2020) Marketing the School? How Local Context Shapes School Marketing Practices. Journal of School Choice 14:1, pages 26-48.
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Paula McDonald, Barbara Pini & Jennifer Bartlett. (2019) The emergence of the marketing professional in schools. British Journal of Sociology of Education 40:7, pages 883-900.
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Elizabeth Brown & Molly Vollman Makris. (2018) A different type of charter school: in prestige charters, a rise in cachet equals a decline in access. Journal of Education Policy 33:1, pages 85-117.
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Maia Cucchiara. (2016) Thinking Locally: Attending to Social Context in Studies of Marketing and Public Education. Peabody Journal of Education 91:1, pages 121-130.
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Articles from other publishers (6)

Bryan J. Duarte. (2022) The Effects of School Choice Competition on an Underserved Neighborhood Public School. Educational Policy, pages 089590482211345.
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Stephen Kotok, Catherine DiMartino & David E. DeMatthews. (2020) Principals and District Leaders Navigating the Marketplace: Lessons From Texas, New York, and Pennsylvania. Journal of School Leadership 31:5, pages 373-395.
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Sean Kelly, Zachary Mozenter, Esteban Aucejo & Jane Cooley Fruehwirth. (2020) School-to-School Differences in Instructional Practice: New Descriptive Evidence on Opportunity to Learn. Teachers College Record: The Voice of Scholarship in Education 122:11, pages 1-38.
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Nelson de Matos, Marisol B. Correia, José Ramón Saura, Ana Reyes-Menendez & Nuno Baptista. (2020) Marketing in the Public Sector—Benefits and Barriers: A Bibliometric Study from 1931 to 2020. Social Sciences 9:10, pages 168.
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Sarah Butler Jessen & Catherine DiMartino. (2019) Rearranging the Chairs on the Deck or True Reform? Private Sector Bureaucracies in the Age of Choice—An Analysis of Autonomy and Control. Educational Policy 34:1, pages 239-260.
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Stephen Kotok, David S. Knight, Huriya Jabbar, Luis E. Rivera & Rodolfo Rincones. (2019) On Becoming a District of Choice: Implications for Equity Along the United States–Mexico Border. Educational Administration Quarterly 55:4, pages 615-656.
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