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Stefan Hörster. (2015) What do we know from consumers about dental advertising? A scoping study. International Journal of Healthcare Management 8:4, pages 217-231.
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Beomjoon Choi, DennisL. Rosen & Suna La. (2012) The Use of Portraits and Performance Statements of Service Providers in Marketing Communications. Services Marketing Quarterly 33:1, pages 1-15.
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Hyojin Kim. (2011) Pharmaceutical Companies as a Source of Health Information: A Pilot Study of the Effects of Source, Web Site Interactivity, and Involvement. Health Marketing Quarterly 28:1, pages 57-85.
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Silvia Hodges & Laurence Young. (2009) Unconsciously Competent: Academia's Neglect of Marketing Success in the Professions. Journal of Relationship Marketing 8:1, pages 36-49.
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Royne Stafford, ThomasF. Stafford & Ellen Day. (2002) A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions. Journal of Advertising 31:2, pages 17-35.
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KennethE. Clow, Donald Baack & Chris Fogliasso. (1998) Reducing Perceived Risk Through Advertising Service Quality Cues. Journal of Professional Services Marketing 16:2, pages 151-162.
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Carolyn Tripp. (1997) Services Advertising: An Overview and Summary of Research, 1980–1995. Journal of Advertising 26:4, pages 21-38.
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Larry Percy & JohnR. Rossiter. (1992) Advertising Stimulus Effects: A Review. Journal of Current Issues & Research in Advertising 14:1, pages 75-90.
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