Journal of Current Issues & Research in Advertising, Volume 10, Issue 1-2 (1987)

Browse this journal
Sample our Economics, Finance,Business & Industry journals, sign in here to start your access, latest two full volumes FREE to you for 14 days

Current Issues and Research in Advertising, Volume 10, Issue 1-2 (1987)

See all volumes and issues
Vol 45, 2024 Vol 44, 2023 Vol 43, 2022 Vol 42, 2021 Vol 41, 2020 Vol 40, 2019 Vol 39, 2018 Vol 38, 2017 Vol 37, 2016 Vol 36, 2015 Vol 35, 2014 Vol 34, 2013 Vol 33, 2012 Vol 32, 2010 Vol 31, 2009 Vol 30, 2008 Vol 29, 2007 Vol 28, 2006 Vol 27, 2005 Vol 26, 2004 Vol 25, 2003 Vol 24, 2002 Vol 23, 2001 Vol 22, 2000 Vol 21, 1999 Vol 20, 1998 Vol 19, 1997 Vol 18, 1996 Vol 17, 1995 Vol 16, 1994 Vol 15, 1993 Vol 14, 1992 Vol 13, 1991 Vol 12, 1990 Vol 11, 1988 Volume 10, 1987 Vol 9, 1986 Vol 8, 1985 Vol 7, 1984 Vol 6, 1983 Vol 5, 1982 Vol 4, 1981 Vol 3, 1980 Vol 2, 1979 Vol 1, 1978
Download citations Download PDFs Download issue

Miscellany

From the Editors
James H. Leigh & Claude R. Martin Jr.
Pages: vii-viii
Published online: 18 May 2012
CitationforFrom the Editors | PDF (82.3 KB)
  • 3 Views
  • 0 CrossRef citations
  • 0Altmetric

Issue 1: Original Research and Theoretical Contributions: Theory, Practice, and Current Developments

Article
Consumer “Act-Good” Responses in Pre-Tests and Subsequent Sales
Robert Hopkins
Pages: 1-38
Published online: 18 May 2012
AbstractforConsumer “Act-Good” Responses in Pre-Tests and Subsequent Sales | References | PDF (2 MB)
  • 6 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Information Search and Banned Product Advertising: An Indifference Curve Approach
Barry R. Litman & Elizabeth Bain
Pages: 39-59
Published online: 18 May 2012
AbstractforInformation Search and Banned Product Advertising: An Indifference Curve Approach | References | PDF (1.1 MB)
  • 6 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
A Comparison of Advertising Self-Regulation in the UK and the USA
Gordon E. Miracle & Terence Nevett
Pages: 61-79
Published online: 18 May 2012
AbstractforA Comparison of Advertising Self-Regulation in the UK and the USA | References | PDF (1,019.1 KB)
  • 17 Views
  • 2 CrossRef citations
  • 0Altmetric

Issue 1: Original Research and Theoretical Contributions: Research

Article
Consumer Responses to Ads with Positive vs. Negative Appeals: Some Mediating Effects of Context-Induced Mood and Congruency between Context and Ad
Meryl Paula Gardner & Frederick O. Wilhelm Jr.
Pages: 81-98
Published online: 18 May 2012
AbstractforConsumer Responses to Ads with Positive vs. Negative Appeals: Some Mediating Effects of Context-Induced Mood and Congruency between Context and Ad | References | PDF (889.2 KB)
  • 154 Views
  • 2 CrossRef citations
  • 0Altmetric
Article
Application of Primacy-Recency in Comparative Advertising
Roobina Ohanian & Isabella C.M. Cunningham
Pages: 99-121
Published online: 18 May 2012
AbstractforApplication of Primacy-Recency in Comparative Advertising | References | PDF (1,003.3 KB)
  • 34 Views
  • 1 CrossRef citations
  • 0Altmetric
Article
Responses to Physician Advertising in the Yellow Pages
Cathy J. Cobb-Walgren & Halina Sleszynski
Pages: 123-152
Published online: 18 May 2012
AbstractforResponses to Physician Advertising in the Yellow Pages | References | PDF (1.1 MB)
  • 4 Views
  • 0 CrossRef citations
  • 0Altmetric
Article
Source Effects in Professional Services Advertising
Alan J. Bush, William C. Moncrief & Valarie A. Ziethaml
Pages: 153-171
Published online: 18 May 2012
AbstractforSource Effects in Professional Services Advertising | References | PDF (841 KB)
  • 18 Views
  • 8 CrossRef citations
  • 0Altmetric
Article
The Perceived Informativeness of National and Retail Advertising
Karen Whitehall King, Leonard N. Reid, Spencer F. Tinkham & James Pokrywczynski
Pages: 173-197
Published online: 18 May 2012
AbstractforThe Perceived Informativeness of National and Retail Advertising | References | PDF (1.3 MB)
  • 76 Views
  • 5 CrossRef citations
  • 0Altmetric
Article
Magazine Publisher and Advertising Manager Standards for Acceptable Advertising
Patrick R. Parsons, Herbert J. Rotfeld & Todd Gray
Pages: 199-211
Published online: 18 May 2012
AbstractforMagazine Publisher and Advertising Manager Standards for Acceptable Advertising | References | PDF (752.8 KB)
  • 16 Views
  • 6 CrossRef citations
  • 0Altmetric
Article
The Persuasibility of Elderly Consumers
A Study of Locus on Control and Responsiveness to Fear Appeals
Jessica M. Bailey
Pages: 213-247
Published online: 18 May 2012
AbstractforThe Persuasibility of Elderly Consumers | References | PDF (1.7 MB)
  • 18 Views
  • 2 CrossRef citations
  • 0Altmetric

Issue 2: Reviews of Selected Areas

Article
The Development of the Hierarchy of Effects: An Historical Perspective
Thomas E. Barry
Pages: 251-295
Published online: 18 May 2012
First Page PreviewforThe Development of the Hierarchy of Effects: An Historical Perspective | References | PDF (2.4 MB)
  • 1214 Views
  • 22 CrossRef citations
  • 0Altmetric
Article
A Review of the Literature on Advertising Regulation, 1983–87
Ivan L. Preston
Pages: 297-325
Published online: 18 May 2012
First Page PreviewforA Review of the Literature on Advertising Regulation, 1983–87 | References | PDF (1.6 MB)
  • 16 Views
  • 0 CrossRef citations
  • 0Altmetric

Editorials

Editorial
Editorial Board Page
Page: ebi
Published online: 18 May 2012
AbstractforEditorial Board Page | PDF (40.2 KB)
  • 2 Views
  • 0 CrossRef citations
  • 0Altmetric

Explore articles