Citations: The Persuasibility of Elderly Consumers

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Jisu Huh, DeniseE. DeLorme & LeonardN. Reid. (2005) Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising. Journal of Health Communication 10:8, pages 711-731.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2004) Media Credibility and Informativeness of Direct-to-Consumer Prescription Drug Advertising. Health Marketing Quarterly 21:3, pages 27-61.
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The Persuasibility of Elderly Consumers

A Study of Locus on Control and Responsiveness to Fear Appeals

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