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Leisure Studies Volume 31, 2012 - Issue 1
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The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan

Tsung Hung Lee Graduate School of Leisure and Exercise Studies, National Yunlin University of Science & Technology, Touliu, TaiwanCorrespondence[email protected]
&
Yun Shin Chang Farglory Free Trade Zone Co., Ltd., Touyuan, Taiwan
Pages 103-121 | Received 12 Oct 2010, Accepted 28 Feb 2011, Published online: 04 Jul 2011

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