The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan

References

• Agriculture and Food Agency . 2006 . Guidelines for counseling of winery Retrieved from http://www.afa.gov.tw/laws_index.asp?CatID=116
   Google Scholar
• Anderson , J.C. and Gerbing , D.W. 1988 . Structural equation modeling in practice: A review and recommended two-step approach . Psychological Bulletin , 103 : 411 – 423 .
   Web of Science ®Google Scholar
• Bagozzi , R.P. and Yi , Y. 1988 . On the evaluation of structure equations models . Academic of Marketing Science , 16 (1) : 76 – 94 .
   Google Scholar
• Baker , D.A. and Crompton , J.L. 2000 . Quality, satisfaction and behavioural intentions . Annals of Tourism Research , 27 (3) : 785 – 804 .
   Web of Science ®Google Scholar
• Brakus , J.J. , Schmitt , B.H. and Zarantonello , L. 2009 . Brand experience: What is it? How is it measured? Does it affect loyalty? . Journal of Marketing , 73 : 52 – 68 .
   Web of Science ®Google Scholar
• Bricker , K.S. and Kerstetter , D. 2000 . Level of specialization and place attachment: An exploratory study of whitewater recreationists . Leisure Sciences , 22 : 233 – 257 .
   Web of Science ®Google Scholar
• Brooks , J.J. , Wallace , G.N. and Williams , D.R. 2006 . Place as relationship partner: An alternative metaphor for understanding the quality of visitor experience in a backcountry setting . Leisure Sciences , 28 : 331 – 349 .
   Web of Science ®Google Scholar
• Brown , G.P. , Havitz , M.E. and Getz , D. 2006 . Relationship between wine involvement and wine-related travel . Journal of Travel & Tourism Marketing , 21 (1) : 31 – 46 .
   Google Scholar
• Calsen , J. 2004 . A review of global wine tourism research . Journal of Wine Research , 15 (1) : 5 – 13 .
   Google Scholar
• Carmichael , B.A. 2005 . Understanding the wine tourism experience for winery visitors in the Niagara region, Ontario, Canada . Tourism Geographies , 7 (2) : 185 – 204 .
   Google Scholar
• Castro , C.B. , Armario , E.M. and Ruiz , D.M. 2007 . The influence of market heterogeneity on the relationship between a destination’s image and tourists’ future behaviour . Tourism Management , 28 : 175 – 187 .
   Web of Science ®Google Scholar
• Charters , S. and Ali-Knight , J. 2002 . Who is the wine tourist? . Tourism Management , 23 : 311 – 319 .
   Web of Science ®Google Scholar
• Chi , C.G.Q. and Qu , H. 2008 . Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach . Tourism Management , 29 : 624 – 636 .
   Web of Science ®Google Scholar
• Cohen , E. and Ben-Nun , L. 2009 . The important dimensions of wine tourism experience from potential visitors’ perception . Tourism and Hospitality Research , 9 (1) : 20 – 31 .
   Google Scholar
• Cole , S.T. , Crompton , J.L. and Willson , V.L. 2002 . An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge . Journal of Leisure Research , 34 (1) : 1 – 24 .
   Web of Science ®Google Scholar
• Crompton , J.L. 1998 . An exploration of the relationships among social psychological involvement, behavioral involvement, and future intentions in the context of birdwatching . Journal of Leisure Research , 29 : 320 – 347 .
   Web of Science ®Google Scholar
• Dimanche , F. , Havitz , M.E. and Howard , D.R. 1991 . Testing the involvement profile sale in the context of selected recreational and tourist activities . Journal of Leisure Research , 23 : 51 – 66 .
   Web of Science ®Google Scholar
• Dorfman , P.W. 1979 . Measurement and meaning of recreation satisfaction . Environment and Behaviour , 11 (4) : 483 – 510 .
   Web of Science ®Google Scholar
• Fountain , J. , Fish , N. and Charters , S. 2008 . Making a connection: Tasting rooms and brand loyalty . International Journal of Wine Business Research , 20 (1) : 8 – 21 .
   Google Scholar
• Gahwiler , P. and Havitz , M.E. 1998 . Towards and understanding of leisure social worlds, involvement, psychological commitment, and behavioral loyalty . Leisure Sciences , 20 : 1 – 23 .
   Web of Science ®Google Scholar
• Getz , D. and Brown , G. 2006 . Critical success factors for wine tourism regions: A demand analysis . Tourism Management , 27 : 146 – 158 .
   Web of Science ®Google Scholar
• Gross , M.J. and Brown , G. 2006 . Tourism experiences in a lifestyle destination setting: The roles of involvement and place attachment . Journal of Business Research , 59 : 696 – 700 .
   Web of Science ®Google Scholar
• Hair , J.J.F. , Black , W.C. , Babin , B.J. , Anderson , R. and Tatham , R. 2006 . Multivariate data analysis , (6th ed.) , Englewood Cliffs , NJ : Prentice-Hall .
   Google Scholar
• Hall , C.M. , Sharples , L. , Cambourne , B. and Macionis , N. 2000 . Wine tourism around the world: Development, management and markets , Oxford : Butterworth-Heinemann .
   Google Scholar
• Hashimoto , A. and Telfer , D.J. 2003 . Positioning an emerging wine route in the Niagara region: Understanding the wine tourism market and its implications for marketing . Journal of Travel & Tourism Marketing , 14 (3–4) : 61 – 76 .
   Google Scholar
• Havitz , M.E. and Dimanche , F. 1997 . Leisure involvement revisited: Conceptual conundrums and measurement advances . Journal of Leisure Research , 29 (3) : 245 – 278 .
   Web of Science ®Google Scholar
• Holbrook , M.B. and Hirschman , E.C. 1982 . The experiential aspects of consumption: Consumer fantasies, feelings, and fun . Journal of Consumer Research , 9 : 132 – 140 .
   Web of Science ®Google Scholar
• Hu , L. and Bentler , P.M. 1999 . Cutoff criteria in fix indexes in covariance structure analysis: Conventional criteria versus new alternatives . Structural Equation Modeling , 6 (1) : 1 – 55 .
   Web of Science ®Google Scholar
• Hwang , S.N. , Lee , C. and Chen , H.J. 2005 . The relationship among tourists involvement, place attachment and interpretation satisfaction in Taiwan’s national parks . Tourism Management , 26 : 143 – 156 .
   Web of Science ®Google Scholar
• Iwasaki , Y. and Havitz , M.E. 2004 . Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency . Journal of Leisure Research , 36 (1) : 45 – 72 .
   Web of Science ®Google Scholar
• Jaffe , E. and Pasternak , H. 2004 . Developing wine trails as a tourist attraction in Israel . International Journal of Tourism Research , 6 : 237 – 249 .
   Google Scholar
• Jöreskog , K.G. and Sörbom , D. 1996 . LISREL 8: User’s reference guide , Lincolnwood , IL : Scientific Software International .
   Google Scholar
• Kao , Y.F. , Huang , L.S. and Wu , C.H. 2008 . Effects of theatrical elements on experiential quality and loyalty intentions for theme parks . Asia Pacific Journal of Tourism Research , 13 (2) : 163 – 174 .
   Google Scholar
• Kerstetter , D.L. and Kovich , G.M. 1997 . The involvement profiles of division I women’s basketball spectators . Journal of Sport Management , 11 : 234 – 249 .
   Web of Science ®Google Scholar
• Kline , R.B. 2005 . Principle and practice of structural equation modeling , (2nd ed.) , New York , NY : Guilford Press .
   Google Scholar
• Kyle , G. , Absher , J.D. , Hammitt , W.E. and Cavin , J. 2006 . An examination of the motivation-involvement relationship . Leisure Sciences , 28 : 467 – 485 .
   Web of Science ®Google Scholar
• Kyle , G. , Graefe , A.R. and Manning , R. 2004 . Predictors of behavioral loyalty among hiker along the Appalachian trail . Leisure Sciences , 26 : 99 – 118 .
   Web of Science ®Google Scholar
• Kyle , G. , Graefe , A.R. , Manning , R. and Bacon , J. 2003 . An examination of the relationship between leisure activity involvement and place attachment among hikers along the Appalachian Trail . Journal of Leisure Research , 35 (3) : 249 – 273 .
   Web of Science ®Google Scholar
• Lau , A.L.S. and McKercher , R. 2004 . Exploration versus acquisition: A comparison of first-time and repeat visitors . Journal of Travel Research , 42 (3) : 279 – 285 .
   Google Scholar
• Lee , J. , Graefe , A.R. and Burns , R.C. 2004 . Structural analysis of service quality, satisfaction, and behavioral intention among forest visitors . Journal of Travel & Tourism Marketing , 17 (1) : 73 – 82 .
   Google Scholar
• Lee , J. , Graefe , A.R. and Burns , R.C. 2007 . Examining the antecedents of destination loyalty in a forest setting . Leisure Sciences , 29 : 463 – 481 .
   Web of Science ®Google Scholar
• Lee , T.H. 2009 . A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists . Leisure Sciences , 31 (3) : 215 – 236 .
   Web of Science ®Google Scholar
• Macionis , N. and Camborne , B. 1998 . Wine tourism: Just what is it all about? . The Australian and New Zealand Wine Industry Journal , 13 (1) : 41 – 47 .
   Google Scholar
• McDonald , R.P. and Ho , M.H.R. 2002 . Principles and practice in reporting structural equation analyses . Psychological Methods , 7 : 64 – 82 .
   PubMed Web of Science ®Google Scholar
• McIntyre , N. and Pigram , J.J. 1992 . Recreation specialization reexamined: The case of vehicle-based campers . Leisure Sciences , 14 : 3 – 15 .
   Web of Science ®Google Scholar
• Mitchell , R.D. and Hall , C.M. 2003 . Seasonality in New Zealand winery visitation: An issue of demand and supply . Journal of Travel & Tourism Marketing , 14 (3–4) : 155 – 173 .
   Google Scholar
• Nowak , L.I. and Newton , S. 2008 . Using winery web site to launch relationships with Millennials . International Journal of Wine Business Research , 20 (1) : 53 – 67 .
   Google Scholar
• Nunnally , J.C. and Bernstein , I.H. 1994 . Psychometric theory , (3rd ed.) , New York , NY : McGraw-Hill .
   Google Scholar
• Oliver , R.L. 1999 . Whence consumer loyalty? . Journal of Marketing , 63 (Special issue) : 33 – 44 .
   Web of Science ®Google Scholar
• O’Neill , M. and Charters , S. 2000 . Service quality at the cellar door: Implications for Western Australia’s developing wine tourism industry . Managing Service Quality , 10 (2) : 112 – 122 .
   Google Scholar
• Parasuraman , A. , Zeithaml , V.A. and Berry , L.L. 1985 . A conceptual model of service quality and its implication for future research . Journal of Marketing , 49 : 41 – 50 .
   Web of Science ®Google Scholar
• Petrick , J.F. 2004 . Are loyal visitors desired visitors? . Tourism Management , 25 : 463 – 470 .
   Web of Science ®Google Scholar
• Pikkemaat , B. , Peters , M. , Boksberger , P. and Secco , M. 2009 . The staging of experiences in wine tourism . Journal of Hospitality Marketing & Management , 18 (2) : 237 – 253 .
   Google Scholar
• Pine , B.J. and Gilmore , J.H. 1998 . Welcome to the experience economy . Harvard Business Review , 76 (4) : 97 – 105 .
   PubMed Web of Science ®Google Scholar
• Poitras , L. and Getz , D. 2006 . Sustainable wine tourism: The host community perspective . Journal of Sustainable Tourism , 14 (5) : 425 – 448 .
   Google Scholar
• Pritchard , M. and Howard , D. 1997 . The loyal traveler: Examining a typology of service patronage . Journal of Travel Research , 36 (1) : 2 – 10 .
   Google Scholar
• Richardson , O. 1993 . Utilisation of the World Wide Web by wine producers . International Journal of Wine Marketing , 14 (3) : 65 – 79 .
   Google Scholar
• Ritchie , C. 2009 . The culture of wine buying in the UK off-trade . International Journal of Wine Business Research , 21 (3) : 194 – 211 .
   Google Scholar
• Ross , E.L.D. and Iso-Ahola , S.E. 1991 . Sightseeing tourists’ motivation and satisfaction . Annals of Tourism Research , 18 (2) : 226 – 237 .
   Web of Science ®Google Scholar
• Russell-Bennett , R. , McColl-Kennedy , J.R. and Coote , L.V. 2007 . Involvement, satisfaction, and brand loyalty in a small business services setting . Journal of Business Research , 60 : 1253 – 1260 .
   Web of Science ®Google Scholar
• Schmitt , B.H. 1999 . Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands , New York , NY : Free Press .
   Google Scholar
• Sparks , B. 2007 . Planning a wine tourism vacation: Factors that help to predict tourist behavioural intentions . Tourism Management , 28 : 1180 – 1192 .
   Web of Science ®Google Scholar
• Tassiopoulos , D. , Nuntsu , N. and Haydam , N. 2004 . Wine tourists in South Africa: A demographic and psychographic study . Journal of Wine Research , 15 (1) : 51 – 63 .
   Google Scholar
• Tribe , J. and Snaith , T. 1998 . From SERVQUAL and HOLSAT: Holiday satisfaction in Varadero, Cuba . Tourism Management , 19 (1) : 25 – 34 .
   Web of Science ®Google Scholar
• Tsaur , S.H. , Chiu , Y.T. and Wang , C.H. 2006 . The visitors behavioral consequences of experiential marketing: An empirical study on Taipei zoo . Journal of Travel & Tourism Marketing , 21 (1) : 47 – 64 .
   Google Scholar
• Um , S. , Chon , K. and Ro , Y. 2006 . Antecedents of revisited intention . Annals of Tourism Research , 33 (4) : 1141 – 1158 .
   Web of Science ®Google Scholar
• Wang , D. 2004 . Tourist behavior and repeat visitation to Hong Kong . Tourism Geographies , 6 (1) : 99 – 118 .
   Google Scholar
• World Trade Organization . 2008 . Members and observers Retrieved from http://www.wto.org/english/thewto_e/whatis_e/tif_e/org6_e.htm
   Google Scholar
• Yuan , J. , Cai , L.A. , Morrison , A.M. and Linton , S. 2005 . An analysis of wine festival attendees’ motivations: A synergy of wine, travel and special events? . Journal of Vacation Marketing , 11 (1) : 41 – 58 .
   Google Scholar
• Yuan , J. , Morrison , A.M. , Cai , L.A. and Linton , S. 2008 . A model of wine tourist behaviour: A festival approach . International Journal of Tourism Research , 10 : 207 – 219 .
   Web of Science ®Google Scholar
• Zaichkowsky , J.L. 1985 . Measuring the involvement construct . Journal of Consumer Research , 12 : 341 – 353 .
   Web of Science ®Google Scholar
• Zeithaml , L.L. , Berry , V.A. and Parasuraman , A. 1996 . The behavioral consequences of service quality . Journal of Marketing , 60 : 31 – 46 .
   Web of Science ®Google Scholar
• Zouni , G. and Kouremenos , A. 2008 . Do tourism providers know their visitors? An investigation of tourism experience at a destination . Tourism and Hospitality Research , 8 (4) : 282 – 297 .
   Google Scholar