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Original Articles

Building Donor Relationships: An Investigation into the Use of Relationship and Database Marketing by Charity Fundraisers

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Pages 114-132 | Published online: 28 Jul 2006

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Read on this site (6)

Michael C. Peasley, Joshua T. Coleman & Marla B. Royne. (2018) Charitable motivations: the role of prestige and identification. The Service Industries Journal 38:5-6, pages 265-281.
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Liem Viet Ngo, Gary Gregory, Ryan Miller & Lu Lu. (2021) Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector. Australasian Marketing Journal 30:3, pages 258-270.
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Baba Sayutia & Livingstone Divine Caesar. (2021) Critical Success Factors for Fundraising in Non-Profit Organisations: An Emerging Market Perspective. Millennium Journal of Economic and Administrative Sciences, pages 1-21.
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Tatiana M. FajardoClaudia TownsendWilly Bolander. (2018) Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount. Journal of Marketing 82:2, pages 142-152.
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Alex Bizzarri, Silvio Cardinali, Antonio Picciotti & Gian Luca Gregori. (2017) The evolution of fundraising in the Italian non profit context: The "Lega del Filo d'Oro" case. MERCATI & COMPETITIVITÀ:1, pages 79-96.
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Marisa R. FerreiraJoão F. ProençaMargarida Rocha. (2016) Do Occasional Volunteers Repeat their Experience?. Journal of Human Values 22:2, pages 75-92.
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Sri Rahayu Hijrah Hati & Aida Idris. (2014) Antecedents of customers’ intention to support Islamic social enterprises in Indonesia. Asia Pacific Journal of Marketing and Logistics 26:5, pages 707-737.
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Silke Boenigk. (2014) Introduction to the Special Issue on Innovative Nonprofit Relationship Marketing. International Journal of Nonprofit and Voluntary Sector Marketing 19:2, pages 53-56.
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Silke Boenigk & Christian Scherhag. (2013) Effects of Donor Priority Strategy on Relationship Fundraising Outcomes. Nonprofit Management and Leadership 24:3, pages 307-336.
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Christian Scherhag & Silke Boenigk. (2013) Different or Equal Treatment? Donor Priority Strategy and Fundraising Performance Assessed by a Propensity Score Matching Study. Nonprofit Management and Leadership 23:4, pages 443-472.
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Sangkil Moon & Kathryn Azizi. (2013) Finding Donors by Relationship Fundraising. Journal of Interactive Marketing 27:2, pages 112-129.
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Natalie T J Tindall & Richard D Waters. (2010) The relationship between fundraising practice and job satisfaction at Historically Black Colleges and Universities. International Journal of Educational Advancement 10:3, pages 198-215.
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Anna K. Goatman & Barbara R. Lewis. (2006) Charity E‐volution? An evaluation of the attitudes of UK charities towards website adoption and use. International Journal of Nonprofit and Voluntary Sector Marketing 12:1, pages 33-46.
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Gerard Hastings, Martine Stead & John Webb. (2004) Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology & Marketing 21:11, pages 961-986.
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