Advanced search
Publication Cover
The Service Industries Journal Volume 31, 2011 - Issue 7
Submit an article Journal homepage
719
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

Developing an effective strategic mix of corporate philanthropy

Namin Kim Kyunghee University, College of Management and International Relations, Yongin, 446-701, Republic of Korea
,
EuiSik Cho Korea Productivity Center, Seoul, Republic of Korea
,
Youngchan Kim Department of Business Administration, Yonsei University, School of Business, Shinchon, Seoul, 120-749, Republic of Korea
&
Moonkyu Lee Department of Business Administration, Yonsei University, School of Business, Shinchon, Seoul, 120-749, Republic of KoreaCorrespondence[email protected]
Pages 1049-1062 | Received 21 Sep 2008, Accepted 13 May 2009, Published online: 12 Mar 2010

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Matthew Pittman & Kim Sheehan. (2021) Brand Authenticity and Strategic Response to Crises: Symbolic Effects of Donation Type on Purchase Intent and Digital Engagement. Journal of Current Issues & Research in Advertising 42:3, pages 215-235.
Read now
Rojanasak Chomvilailuk & Ken Butcher. (2014) Effects of quality and corporate social responsibility on loyalty. The Service Industries Journal 34:11, pages 938-954.
Read now

Articles from other publishers (7)

Jun Yu, Jieli Liu & Qin Xu. (2023) The influence of volunteering on Chinese firm reputation. Management Decision 61:10, pages 3195-3214.
Crossref
Gaurav DawarSeema Singh. (2020) How Can Small and Medium Enterprises Effectively Implement Corporate Social Responsibility?: An Indian Perspective. Global Business Review 23:3, pages 756-784.
Crossref
Dane K. Peterson. (2018) Enhancing corporate reputation through corporate philanthropy. Journal of Strategy and Management 11:1, pages 18-32.
Crossref
Blanca de-Miguel-Molina, María de-Miguel-Molina, Marival Segarra-Oña & Angel Peiró-Signes. (2018) Why and how hotel groups in luxury segments give back to their communities. International Journal of Tourism Research 20:1, pages 100-114.
Crossref
Reena CHERUVALATH. (2017) NEED FOR A SHIFT FROM A PHILANTHROPIC TO A HUMANISTIC APPROACH TO CORPORATE SOCIAL RESPONSIBILITY. Annals of Public and Cooperative Economics 88:1, pages 121-136.
Crossref
Yi-Hua Hsieh. (2014) Evaluating the Mediating Effect of Perception of Corporate Social Responsibility Commitment. Journal of Testing and Evaluation 42:6, pages JTE20130273.
Crossref
Elena Candelo, Cecilia Casalegno & Chiara Civera. 2014. Handbook of Research on Retailer-Consumer Relationship Development. Handbook of Research on Retailer-Consumer Relationship Development 351 369 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.