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Original Articles

Middle managers' perception of subordinates' customer orientation in the banking sector

Pages 1033-1047 | Received 26 Jan 2009, Accepted 26 May 2009, Published online: 12 Oct 2010

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Andrés Salas-Vallina, Alma Rodríguez Sánchez & Manoli Pozo-Hidalgo. (2023) Embracing paradox: middle managers’ compassion and the vulnerable customer. International Journal of Bank Marketing.
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