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The Service Industries Journal Volume 32, 2012 - Issue 6
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Case studies and practical applications

Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention

Tsui-Yii Shih Department of Internatioal Business, National Taipei College of Business, No. 321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei City, 100, Taiwan, Republic of ChinaCorrespondence[email protected]
Pages 981-1005 | Received 21 Jan 2010, Accepted 18 Aug 2010, Published online: 02 Feb 2011

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Chan Wang, You-hua Chen, Pu-yan Nie & X. Henry Wang. (2019) Effects of celebrity endorsement on firms’ competition: from industrial organisation perspective. Economic Research-Ekonomska Istraživanja 32:1, pages 3230-3252.
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Gail M. Dludla & Siphiwe Dlamini. (2018) Does brand orientation lead to brand loyalty among senior and top management in a South African business-to-business organisation?. South African Journal of Business Management 49:1.
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Wei-Ming Ou, Chia-Mei Shih & Chin-Yuan Chen. (2015) Effects of ethical sales behaviour on satisfaction, trust, commitment, retention and words-of-mouth. International Journal of Commerce and Management 25:4, pages 673-686.
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Alcina G. Ferreira & Filipe J. Coelho. (2015) Product involvement, price perceptions, and brand loyalty. Journal of Product & Brand Management 24:4, pages 349-364.
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Christos Geranis, Dimitrios K. Papadopoulos & Konstantinos Koveris. (2015) Accommodative and Dissuasive Factors that Affect the Intention to Transact through the Internet in Greece. Procedia Economics and Finance 33, pages 552-561.
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Geertje Schuitema & Judith I. M. de Groot. (2015) Green consumerism: The influence of product attributes and values on purchasing intentions. Journal of Consumer Behaviour 14:1, pages 57-69.
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Tsui-Yu Shih & An-Ni Chien. (2014) A study of branding experience plazas: Strategic marketing view. A study of branding experience plazas: Strategic marketing view.
Nur Falahi Suhaimi. (2017) The Relationship between Ethical Sale Behaviors with Loyalty Among Firm in Malaysia. SSRN Electronic Journal.
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