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Case studies and practical applications

A conceptual model of motivations for consumer resale on C2C websites

Pages 1527-1543 | Received 01 Oct 2010, Accepted 26 Oct 2011, Published online: 22 Nov 2011

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Read on this site (2)

Mika Yrjölä, Harri Hokkanen & Hannu Saarijärvi. (2021) A typology of second-hand business models. Journal of Marketing Management 37:7-8, pages 761-791.
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Mika Yrjölä, Timo Rintamäki, Hannu Saarijärvi & Johanna Joensuu. (2017) Consumer-to-consumer e-commerce: outcomes and implications. The International Review of Retail, Distribution and Consumer Research 27:3, pages 300-315.
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Articles from other publishers (8)

Hsunchi Chu. (2024) Mitigating consumer guilt through resale. Marketing Intelligence & Planning 42:3, pages 515-533.
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Yohsuke Hirose. (2024) Resale regulations in online marketplaces during the COVID‐19 pandemic. Applied Stochastic Models in Business and Industry.
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Erin McKie, Anna Saez de Tejada Cuenca & Vishal Agrawal. (2023) Does Less Result in More? The Role of Information and Rewards in Take-Back Programs for Clothing. SSRN Electronic Journal.
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Catherine A. Armstrong Soule & Sara Hanson. (2021) Counting Monopoly Money Twice: Resale Discounting in Consumer-to-Consumer Exchange. Journal of the Association for Consumer Research 6:4, pages 447-461.
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Gökçe Esenduran, James A. Hill & In Joon Noh. (2020) Understanding the Choice of Online Resale Channel for Used Electronics. Production and Operations Management 29:5, pages 1188-1211.
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Eathar Abdul-Ghani, Kenneth F. Hyde & Roger Marshall. (2021) Conceptualising Engagement in a Consumer-to-Consumer Context. Australasian Marketing Journal 27:1, pages 2-13.
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Hannu Saarijärvi, Johanna Joensuu, Timo Rintamaki & Mika Yrjölä. (2018) One person’s trash is another person’s treasure. International Journal of Retail & Distribution Management 46:11/12, pages 1092-1107.
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Hsunchi Chu. 2017. Marketing at the Confluence between Entertainment and Analytics. Marketing at the Confluence between Entertainment and Analytics 855 860 .

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