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The Service Industries Journal Volume 34, 2014 - Issue 1
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Articles

Marketing to the mature learner: exploring the role of web communications

Mark DurkinMarketing and Entrepreneurship, University of Ulster, Jordanstown Campus, Shore Road, Newtownabbey, Belfast, County Antrim, BT37 0QB, UKCorrespondence[email protected]
,
Leanna FilbeyStudent Marketing Division, University of Ulster, Shore Road, Newtownabbey, Belfast, BT37 0QB, UK
&
Danielle McCartan-QuinnMarketing and Entrepreneurship, University of Ulster, Jordanstown Campus, Shore Road, Newtownabbey, Belfast, County Antrim, BT37 0QB, UK
Pages 56-70 | Received 15 Jun 2011, Accepted 24 Jan 2012, Published online: 01 Feb 2013

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Mona Nassar, Aleksej Heinze, Sajjad M. Jasimuddin & Chris Procter. (2022) Does students’ satisfaction matter to faculty job satisfaction in higher education?. Journal of Marketing for Higher Education 0:0, pages 1-19.
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Denise Jackson & Nicholas Wilton. (2017) Career choice status among undergraduates and the influence of career management competencies and perceived employability. Journal of Education and Work 30:5, pages 552-569.
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Chrystal B. Zhang & Yi Hsin Lin. (2015) Exploring interactive communication using social media. The Service Industries Journal 35:11-12, pages 670-693.
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Articles from other publishers (2)

Izhar Oplatka & Jane Hemsley-Brown. 2021. Handbook of Operations Research and Management Science in Higher Education. Handbook of Operations Research and Management Science in Higher Education 35 80 .
Amélia Maria Pinto da Cunha Brandão & Sara Monteiro Machado. 2020. Exploring the Power of Electronic Word-of-Mouth in the Services Industry. Exploring the Power of Electronic Word-of-Mouth in the Services Industry 364 389 .

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