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The Service Industries Journal Volume 34, 2014 - Issue 9-10: Franchising in Services
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Articles

Franchisee-based brand equity and performance

J. Augusto FelícioISEG - School of Economics and Management, University of Lisbon, Rua Miguel Lupi, n. 20, Lisbon, 1200–725PortugalCorrespondence[email protected]
,
Margarida DuarteISEG - School of Economics and Management, University of Lisbon, Rua Miguel Lupi, n. 20, Lisbon, 1200–725Portugal
,
Vítor CaldeirinhaCEGE, Center for Management Studies, Lisbon, Portugal
&
Ricardo RodriguesCEGE, Center for Management Studies, Lisbon, Portugal
Pages 757-771 | Received 04 Jul 2013, Accepted 17 Oct 2013, Published online: 04 Jul 2014

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Thi Thao Hien Bui, Manimekalai Jambulingam & Muslim Amin. (2022) A literature review of franchisee performance: Insights for further research. Cogent Business & Management 9:1.
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Articles from other publishers (12)

Ehsan Asgharian, Misagh Tasavori & Jim Andersén. (2023) Should Fast-Food Franchisees Pursue Entrepreneurial Orientation?. Entrepreneurship Research Journal 13:2, pages 185-220.
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Tien Dung Luu, Khanh Huyen Nguyen Mai, Cuong Chi Huynh, Ngoc Huong Thi Phan, Nga Thanh Le & Thao Nguyen Diep Le. (2023) Performance of franchisee: the role of reciprocal resources, relationship quality and cultural sensitivity. International Journal of Emerging Markets.
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Martin Owusu Ansah, Nicholas Addai-Boamah, Abeeku Bylon Bamfo & Lucy Afeafa Ry-Kottoh. (2021) Organizational ambidexterity and financial performance in the banking industry: evidence from a developing economy. Journal of Financial Services Marketing 27:3, pages 250-263.
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Eunkyung Lee, Ji-Hern Kim & Chang Seop Rhee. (2021) Effects of Marketing Decisions on Brand Equity and Franchise Performance. Sustainability 13:6, pages 3391.
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Nurul Ashykin Abd Aziz, Mohd Hizam Hanafiah, Nik Syuhailah Nik Hussin, Mohd Nasrulddin Abd Latif & Zuraimi Abdul Aziz. 2021. The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries. The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries 317 335 .
Nabil Ghantous & George Christodoulides. (2020) Franchising brand benefits: An integrative perspective. Industrial Marketing Management 91, pages 442-454.
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Cesario Armando Flores Villanueva & María del Carmen Gaytán Ramírez. (2020) The factors that determine franchising intensity: An analysis in an emerging economy. Thunderbird International Business Review 62:6, pages 647-659.
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Van Dung HA. (2020) Impact of Organizational Culture on the Accounting Information System and Operational Performance of Small and Medium Sized Enterprises in Ho Chi Minh City. The Journal of Asian Finance, Economics and Business 7:2, pages 301-308.
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Adel Beldi & Kerim Karmeni. (2019) The antecedents of franchisee performance: an explanation based on control mechanisms. Management & Avenir N° 113:7, pages 63-82.
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Mohammad Zarei Mahmoudabadi, Mohammad Keshtidar & Seyed Mohammad Javad Razavi. (2019) The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach. Annals of Applied Sport Science 7:3, pages 0-0.
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Mohammad Zarei Mahmoudabadi, Seyed Mohammad Javad Razavi & Hossein Abdolmaleki. (2019) A structural model for investigating the role of relationship marketing and brand equity in the development of the business performance of private sport clubs. International Sports Studies 41:1, pages 40-53.
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Bedman Narteh. (2018) Brand equity and financial performance. Marketing Intelligence & Planning 36:3, pages 381-395.
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