594
Views
13
CrossRef citations to date
0
Altmetric
Articles

Franchisee-based brand equity and performance

, , &
Pages 757-771 | Received 04 Jul 2013, Accepted 17 Oct 2013, Published online: 04 Jul 2014

References

  • Aaker, D. A. (1991). Managing brand equity. New York, NY: Macmillan.
  • Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102–120. doi: 10.2307/41165845
  • Aaker, D. A. (2003). The power of the branded differentiator. MIT Sloan Management Review, 45(1), 83–87.
  • Aaker, D. A., & Jacobson, R. (2001). The value relevance of brand attitude in high-technology markets. Journal of Marketing Research, 38(4), 485–493. doi: 10.1509/jmkr.38.4.485.18905
  • Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356. doi: 10.2307/3151897
  • Ailawadi, K. L., Donald, R. L., & Scott, A. N. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67(4), 1–17. doi: 10.1509/jmkg.67.4.1.18688
  • Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411–454. doi: 10.1086/209080
  • Anderson, J. C., Gerbing, D. W., & Hunter, J. E. (1987). On the assessment of unidimensional measurement: Internal and external consistency, and overall consistency criteria. Journal of Marketing Research, 24(3), 432–437. doi: 10.2307/3151392
  • Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. doi: 10.1177/014920639101700108
  • Barney, J., & Arikan, A. (2001). The resource-based view: Origins and implications. In M. Hitt, R. Freeman, & J. Harrison (Eds.), The Blackwell handbook of strategic management (pp. 124–188). Malden, MA: Blackwell.
  • Blackston, M. (1995). The qualitative dimension of brand equity. Journal of Advertising Research, 35(4), 2–7.
  • Boo, S., Busser, J., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219–231. doi: 10.1016/j.tourman.2008.06.003
  • Buil, I., de Chernatony, L., & Martinez, E. (2008). A cross-national validation of the consumer-based brand equity scale. Journal of Product & Brand Management, 17(6), 384–392. doi: 10.1108/10610420810904121
  • Bürkle, T., & Posselt, T. (2008). Franchising as a plural system: A risk-based explanation. Journal of Retailing, 84(1), 39–47. doi: 10.1016/j.jretai.2008.01.004
  • Capon, N., Berthon, P., Hulbert, J., & Pitt, L. (2001). Brand custodianship: A new primer for senior managers. European Management Journal, 19(3), 215–227. doi: 10.1016/S0263-2373(01)00019-6
  • Carmeli, A., & Tishler, A. (2004). The relationships between intangible organizational elements and organizational performance. Strategic Management Journal, 25(13), 1257–1278. doi: 10.1002/smj.428
  • Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. doi: 10.1509/jmkg.65.2.81.18255
  • Christodoulides, G., & Chernatony, L. (2010). Consumer based brand equity conceptualization and measurement: A literature review. International Journal of Market Research, 52(1), 43–66. doi: 10.2501/S1470785310201053
  • Combs, J., Michael, S., & Castrogiovanni, G. (2004). Franchising: A review and avenues to greater theoretical diversity. Journal of Management, 30(6), 907–931. doi: 10.1016/j.jm.2004.06.006
  • Czellar, S., & Denis, J. E. (2002). Un modèle intégrateur du capital client de la marque: Une perspective psycho-cognitive. Recherche et Applications en Marketing, 17(1), 43–56. doi: 10.1177/076737010201700103
  • Dant, R. P., & Kaufmann, P. J. (2003). Structural and strategic dynamics in franchising. Journal of Retailing, 79(2), 63–75. doi: 10.1016/S0022-4359(03)00011-3
  • DeVellis, R. F. (1991). Scale development: Theory and applications. Newbury Park, CA: Sage.
  • Feldwick, P. (1996). What is brand equity anyway, and how do you measure it? Journal of the Market Research Society, 38(2), 85–104.
  • Fladmoe-Lindquist, K. M., & Jacque, L. L. (1995). Control modes in international service operations: The propensity to franchise. Management Science, 41(7), 1238–1249. doi: 10.1287/mnsc.41.7.1238
  • Ghantous, N., & Jaolis, F. (2013). Conceptualizing franchisee-based brand equity. International Business Research, 6(2), 112–125.
  • Gillis, W., & Castrogiovanni, G. J. (2012). The franchising business model: An entrepreneurial growth alternative. International Entrepreneurship and Management Journal, 8(1), 75–98. doi: 10.1007/s11365-010-0158-8
  • Grünhagen, M., & Dorsch, M. J. (2003). Does the franchisor provide value to franchisees? Past, current, and future value assessments of two franchisee types. Journal of Small Business Management, 41(4), 366–384. doi: 10.1111/1540-627X.00088
  • Guilloux, V., Gauzente, C., Kalika, M., & Dubost, N. (2004). How France's potential franchisees reach their decisions: A comparison with franchisers’ perceptions. Journal of Small Business Management, 4(2), 218–224. doi: 10.1111/j.1540-627X.2004.00107.x
  • Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall.
  • Harmon, T. R., & Griffiths, M. A. (2008). Franchisee perceived relationship value. Journal of Business & Industrial Marketing, 23(4), 256–263. doi: 10.1108/08858620810865834
  • Jöreskog, K., & Sörbom, D. (1993), LISREL 8: Structural equation modeling with the SIMPLIS command language. Chicago, IL: Scientific Software International Inc.
  • Julian, C. C., & Ramaseshan, B. (1994). The role of customer-contact personnel in the marketing of retail bank's service. International Journal of Retail & Distribution, 22(5), 29–35. doi: 10.1108/09590559410067316
  • Keller, K. L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1), 1–22. doi: 10.2307/1252054
  • Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd ed.). Upper Saddle River, NJ: Prentice Hall.
  • Kim, W. G., & Kim, H. B. (2004). Measuring customer-based restaurant brand equity: Investigating the relationship between brand equity and firms’ performance. Cornell Hotel & Restaurant Administration Quarterly, 45(2), 115–131. doi: 10.1177/0010880404264507
  • Kirmani, A., Sood, S., & Bridges, S. (1999). The ownership effect in consumer responses to brand line stretches. Journal of Marketing, 63(1), 88–101. doi: 10.2307/1252003
  • Lafontaine, F., & Kaufmann, P. (1994). The evolution of ownership patterns in franchise systems. Journal of Retailing, 70(2), 97–113. doi: 10.1016/0022-4359(94)90010-8
  • Lane, V., & Jacobson, R. (1995). Stock market reactions to brand extension announcements: The effects of brand attitude and familiarity. Journal of Marketing, 59(1), 63–77. doi: 10.2307/1252015
  • Leslie, T. W. K., & McNeill, L. S. (2010). Towards a conceptual model for franchise perceptual equity. Journal of Brand Management, 18(1), 21–33. doi: 10.1057/bm.2010.17
  • Lynch, J., & de Chernatony, L. (2004). The power of emotion: Brand communication in business to business markets. Journal of Brand Management, 11(5), 403–419. doi: 10.1057/palgrave.bm.2540185
  • Mitsuhashi, H., Shane, S., & Sine, W. D. (2008). Organization governance form in franchising: Efficient contracting or organizational momentum? Strategic Management Journal, 29(10), 1127–1136. doi: 10.1002/smj.702
  • Norjaya, M. Y., Mohd, N. N., & Osman, M. (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 38–48. doi: 10.1108/10610420710731142
  • Nyadzayo, M. W., Matanda, M. J., & Ewing, M. T. (2011). Brand relationship and brand equity in franchising. Industrial Marketing Management, 40(7), 1103–1115.
  • Odin, Y., Odin, N., & Valette-Florence, P. (2001). Conceptual and operational aspects of brand loyalty: An empirical investigation. Journal of Business Research, 53(2), 75–84. doi: 10.1016/S0148-2963(99)00076-4
  • Pappu, R., Quester, G. P., & Cooksey, R. W. (2006). Consumer-based brand equity and country of origin relationships. European Journal of Marketing, 40(5/6), 696–717. doi: 10.1108/03090560610657903
  • Pappu, R., Quester, P. G., & Cooksey, R. W. (2007). Country image and consumer-based brand equity: Relationships and implications for international marketing. Journal of International Business Studies, 38(5), 726–745. doi: 10.1057/palgrave.jibs.8400293
  • Perrigot, R., Basset, G., & Cliquet, G. (2011). Multi-channel communication: The case of subway attracting new franchisees in France. International Journal of Retail & Distribution Management, 39(6), 434–455. doi: 10.1108/09590551111137985
  • Peterson, A., & Dant, R. (1990). Perceived advantages of the franchise option from the franchisees perspective: Empirical insights from a service franchise. Journal of Small Business Management, 28(3), 46–61.
  • Plummer, J. T. (1985). Brand personality: A strategic concept for multinational advertising. In Marketing educators’ conference (pp. 1–31). New York: Young & Rubicam.
  • Rego, L. L., Billet, M. T., & Morgan, N. A. (2009). Consumer-based brand equity and firm risk. Journal of Marketing, 73(6), 47–60. doi: 10.1509/jmkg.73.6.47
  • Scherer, F. M., & Ross, D. (1990). Industrial market structures and economic performance. Chicago: Houghton Mifflin.
  • Sorenson, O., & Sørensen, J. B. (2001). Finding the right mix: Franchising, organizational learning, and chain performance. Strategic Management Journal, 22(6–7), 713–724. doi: 10.1002/smj.185
  • Sweeney, J. C., & Soutar, G. (2001). Consumer perceived value: The development of multiple item scale. Journal of Retailing, 77(2), 203–220. doi: 10.1016/S0022-4359(01)00041-0
  • Watson, A., Stanworth, J., Healeas, S., Purdyb, D., & Stanwortch, C. (2005). Retail franchising: An intellectual capital perspective. Journal of Retailing and Consumer Services, 12(1), 25–34. doi: 10.1016/j.jretconser.2004.02.001
  • Wood, L. (2000). Brands and brand equity: Definition and management. Journal of Management Decision, 38(9), 662–669. doi: 10.1108/00251740010379100
  • Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 38–48. doi: 10.1108/10610420710731142
  • Yoo, B., & Donthu, N. (2001). Developing and validating a multidimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1–14. doi: 10.1016/S0148-2963(99)00098-3
  • Zachary, M. A., McKenny, A. F., Short, J. C., Davis, K. M., & Wu, D. (2011). Franchise branding: An organizational identity perspective. Journal of the Academy of Marketing Science, 39(4), 629–645. doi: 10.1007/s11747-011-0252-7
  • Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. doi: 10.2307/1251446
  • Zeithaml, V. A., & Bitner, M. J. (2002). Service marketing: Integrating customer focus across the firm (3rd ed.). New York, NY: McGraw-Hill.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.