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The Service Industries Journal Volume 36, 2016 - Issue 9-10
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Articles

Status demotion in hierarchical loyalty programs: effects of payment source

B. RamaseshanSchool of Marketing, Curtin University, Perth, AustraliaCorrespondence[email protected]
,
Alisha SteinSchool of Marketing, Curtin University, Perth, Australia
&
Fazlul K. RabbaneeSchool of Marketing, Curtin University, Perth, Australia
Pages 375-395 | Received 23 Oct 2015, Accepted 07 May 2016, Published online: 22 Aug 2016

Citations (8)

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Read on this site (3)

Shanta Banik. (2023) Exploring the effects of status demotion in hierarchical loyalty programs. Journal of Strategic Marketing 31:5, pages 1087-1106.
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Shanta Banik & Yongqiang Gao. (2020) Status demotion in loyalty programmes: the role of perceived unfairness. The Service Industries Journal 40:3-4, pages 315-336.
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Yong You Nie, Austin Rong Da Liang & Dun Ji Chen. (2017) Assessing the effect of organic-food short storytelling on consumer response. The Service Industries Journal 37:15-16, pages 968-985.
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Cenhua Lyu, Yangyang Jiang & M. S. Balaji. (2023) Travelers’ Psychological Ownership: A Systematic Review and Future Research Agenda. Journal of Travel Research, pages 004728752311513.
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Joann Peck & Andrea W. Luangrath. (2022) A review and future avenues for psychological ownership in consumer research. Consumer Psychology Review 6:1, pages 52-74.
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Woojung Chang. (2020) Different status reevaluation period and communication styles for top-tier and bottom-tier customers in multi-tier loyalty programs. European Journal of Marketing 54:12.
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YooHee Hwang & Anna S. Mattila. (2018) Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity. Journal of Travel Research 58:8, pages 1302-1316.
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Shanta Banik, Yongqiang Gao & Fazlul K. Rabbanee. (2019) Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context. Journal of Business Research 96, pages 125-134.
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