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Articles

A service ecosystem experience-based framework for sport marketing

Pages 478-509 | Received 02 Aug 2015, Accepted 26 Oct 2016, Published online: 01 Dec 2016

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Read on this site (11)

Rui Biscaia, Masayuki Yoshida & Yukyoum Kim. (2023) Service quality and its effects on consumer outcomes: a meta-analytic review in spectator sport. European Sport Management Quarterly 23:3, pages 897-921.
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Markus Buser, Herbert Woratschek & Jan Schönberner. (2022) ‘Going the extra mile’ in resource integration: evolving a concept of sport sponsorship as an engagement platform. European Sport Management Quarterly 22:4, pages 548-568.
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Kacy Mackreth & Alexander John Bond. (2021) Changing the sport product: marketing implications for championship rugby league clubs in the United Kingdom. Managing Sport and Leisure 26:6, pages 559-574.
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David Cockayne. (2021) Whose side are we on? Balancing economic interests with social concerns through a service-thinking approach. European Sport Management Quarterly 21:1, pages 1-19.
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Kyungyeol (Anthony) Kim, Kevin K. Byon & Wooyeul Baek. (2020) Customer-to-customer value co-creation and co-destruction in sporting events. The Service Industries Journal 40:9-10, pages 633-655.
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Reinhard Grohs, Verena E. Wieser & Matthias Pristach. (2020) Value cocreation at sport events. European Sport Management Quarterly 20:1, pages 69-87.
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Dimitrios Kolyperas, Georgios Maglaras & Leigh Sparks. (2019) Sport fans’ roles in value co-creation. European Sport Management Quarterly 19:2, pages 201-220.
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Per Echeverri. (2021) Not so ‘Eco’ Service Ecosystems: Value Co-destruction Practices Affecting Vulnerable Patients in Special Transport. Journal of Creating Value 7:1, pages 103-116.
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Fabio Wagner, Holger Preuss & Thomas Könecke. (2021) A Central Element of Europe’s Football Ecosystem: Competitive Intensity in the “Big Five”. Sustainability 13:6, pages 3097.
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Bridie Kean, David Fleischman & Peter English. (2019) Exploring the Communication of Student-Athlete Pathways as a Transformative Service in Australian Higher Education. International Journal of Sport Communication 12:1, pages 1-21.
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