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The Service Industries Journal Volume 40, 2020 - Issue 5-6
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How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours

不同的視頻廣告格式和行動呼籲如何影響廣告認知和後續行為

Tser-Yieth ChenGraduate Institute of International Business, National Taipei University, New Taipei City, TaiwanCorrespondence[email protected]
,
Tsai-Lien YehDepartment of International Business, Ming-Chuan University, Taipei City, Taiwan
&
Chin-I ChangGraduate Institute of International Business, National Taipei University, New Taipei City, Taiwan
Pages 358-379 | Received 25 Aug 2017, Accepted 21 May 2018, Published online: 04 Jun 2018

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Jodie Kleinschafer, Jessica Kingsford & Julaine Allan. (2023) Becoming socialized in a COVID-19 World: A survey exploring the response of regional Australians’ health-related behavior patterns. Health Literacy and Communication Open 2:1.
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Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang. (2023) Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making. Journal of Promotion Management 29:5, pages 607-643.
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Jianfeng Ma, Hongwei Tu, Xing Zhou & Wanjie Niu. (2023) Can brand anthropomorphism trigger emotional brand attachment?. The Service Industries Journal 43:7-8, pages 555-578.
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Louvins Pierre. (2023) The effect of covert advertising recognition on consumer attitudes: A systematic review. Journal of Marketing Communications 0:0, pages 1-22.
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Jason Freeman & Frank Dardis. (2022) Kidfluencing: The Role of Calls to Action, Logo Presence, and Disclosure Modality on Parental Appraisals. Journal of Current Issues & Research in Advertising 43:3, pages 256-273.
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Sergio Barta, Raquel Gurrea & Carlos Flavián. (2023) Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. Electronic Markets 33:1.
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Kohei Imamura, Kohei Takenaka Takano, Yumi Yoshida, Tohru Nakashizuka & Shunsuke Managi. (2023) Effects of information provision on willingness to pay for conservation of alpine plants in Japan. Journal of Environmental Management 342, pages 118175.
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Laura L. Griffin, Grace Nolan, Amy Haigh, Hannah Condon, Ellen O'Hagan, Paul McDonnell, Adam Kane & Simone Ciuti. (2023) How can we tackle interruptions to human–wildlife feeding management? Adding media campaigns to the wildlife manager's toolbox. People and Nature 5:4, pages 1299-1315.
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Richard Watson Todd, Sompatu Vungthong, Wannapa Trakulkasemsuk, Punjaporn Pojanapunya & Stuart G. Towns. (2023) Love is blue: Designing and using a multimodal corpus analysis tool. Applied Corpus Linguistics 3:1, pages 100042.
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Arroyan Cahyaning Ratri, Eli Pujastuti, Hanafi & Nuri Cahyono. (2022) UI Pattern Analysis in Obtaining Highest Success Rate in University Admission Website. UI Pattern Analysis in Obtaining Highest Success Rate in University Admission Website.
Honghong Huo, Zhiyong Liu & Qingfei Min. (2020) Social media advertising reactance model: a theoretical review. Internet Research 31:3, pages 822-845.
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Myoung-Jin Chae. (2021) Driving Consumer Engagement through Diverse Calls to Action in Corporate Social Responsibility Messages on Social Media. Sustainability 13:7, pages 3812.
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Martin Thomas Falk & Eva Hagsten. (2020) When international academic conferences go virtual. Scientometrics 126:1, pages 707-724.
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Kohei Imamura, Kohei Takenaka Takano, Naoki H. Kumagai, Yumi Yoshida, Hiroya Yamano, Masahiko Fujii, Tohru Nakashizuka & Shunsuke Managi. (2020) Valuation of coral reefs in Japan: Willingness to pay for conservation and the effect of information. Ecosystem Services 46, pages 101166.
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Ashish Agarwal, Shun-Yang Lee & Andrew B. Whinston. (2017) Word-of-Mouth in Social Media Advertising: 'Likes' on Facebook Ads. SSRN Electronic Journal.
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