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Articles

Trust and customer engagement in the banking sector in Ghana

加纳银行业的信任和客户参与

, ORCID Icon, & ORCID Icon
Pages 960-973 | Received 08 Jan 2018, Accepted 02 Sep 2018, Published online: 12 Sep 2018

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Read on this site (9)

Duc Hoang, Sofia Kousi, Luis F. Martinez & Satish Kumar. (2023) Revisiting a model of customer engagement cycle: a systematic review. The Service Industries Journal 43:9-10, pages 579-617.
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Angela Abena Nusenu, Wen Xiao, Joy Say & Christian Narh Opata. (2021) Value co-creation intention among consumers at the bottom of the pyramid: A study of rural and community banks in Ghana. Journal of Psychology in Africa 31:2, pages 159-166.
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Shih-Hao Wu, Stephen Chi-Tsun Huang, Ching-Yi Daphne Tsai & Yu-Xuan You. (2023) Doing good for good: how does corporate social responsibility drive customer citizenship behavior? The mediation of engagement, trust, and identification. Service Business 17:4, pages 937-962.
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Baoku Li, Ruoxi Yao & Yafeng Nan. (2023) How do friendship artificial intelligence chatbots ( FAIC ) benefit the continuance using intention and customer engagement? . Journal of Consumer Behaviour 22:6, pages 1376-1398.
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Ananda Sabil Hussein, Sumiati Sumiati, Raditha Hapsari & Juhaida Abu Bakar. (2022) Bank 4.0 experiential quality and customer loyalty: a serial mediating role of customer trust and engagement. The TQM Journal 35:7, pages 1706-1721.
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S. Ananda, Raghavendra Prasanna Kumar & Dharmendra Singh. (2022) A mediation analysis of perceived service quality, customer satisfaction and customer engagement in the banking sector. Journal of Financial Services Marketing 28:3, pages 570-584.
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Diego Monferrer Tirado, Lidia Vidal-Meliá, John Cardiff & Keith Quille. (2023) Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context. International Journal of Bank Marketing.
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Anita Oppong & Livingstone Divine Caesar. (2023) A contingency analysis of brand reputation and loyalty in the banking sector. SN Business & Economics 3:7.
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Seyed Sina Khamoushi Sahne. (2023) The Impact of Artificial Intelligence on Customer Loyalty in the Luxury Market: Mediating Role of Customer Relationship. SSRN Electronic Journal.
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Charles Ofori-Acquah, Christine Avortri & Alexander Preko. (2022) Taking Stock of Policies, Regulations, and Initiatives That Leverage Technology to Build Trust: Lessons from Ghana’s Financial Sector. Global Social Welfare 10:1, pages 9-17.
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Ying Chen, Catherine Prentice, Scott Weaven & Aaron Hisao. (2022) The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry. Frontiers in Psychology 13.
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Pınar Yürük-Kayapınar. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 238 256 .
Abdulhameed Baqi, Saeed Hameed Aldulaimi, Marwan M. Abdeldayem & Abdulsattar Alazzawi. (2022) Proposing a Multidimensional Model to Support Organizational Transformation and Sustainable Development Decision in the Arab World. Proposing a Multidimensional Model to Support Organizational Transformation and Sustainable Development Decision in the Arab World.
Khalid Samhale. (2022) The impact of trust in the internet of things for health on user engagement. Digital Business 2:1, pages 100021.
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Pınar Yürük-Kayapınar. 2021. Insights, Innovation, and Analytics for Optimal Customer Engagement. Insights, Innovation, and Analytics for Optimal Customer Engagement 25 48 .
. (2020) C: Financial Operations and Services. World Banking Abstracts 37:5, pages 339-346.
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James Agyei, Shaorong Sun & Eugene Abrokwah. (2020) Trade-Off Theory Versus Pecking Order Theory: Ghanaian Evidence. SAGE Open 10:3, pages 215824402094098.
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Robert Hinson, Henry Boateng, Anne Renner & John Paul Basewe Kosiba. (2019) Antecedents and consequences of customer engagement on Facebook. Journal of Research in Interactive Marketing 13:2, pages 204-226.
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