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The Service Industries Journal Volume 41, 2021 - Issue 11-12
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Customer engagement and purchase intention in live-streaming digital marketing platforms

实时流媒体数字营销平台中的客户参与和购买意向

Prince Clement Addoa School of Management and Economics, University of Electronic Science and Technology of China, People’s Republic of China;b Department of Applied Sciences and Mathematical Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, GhanaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8105-7222
ORCID Icon,
Jiaming Fanga School of Management and Economics, University of Electronic Science and Technology of China, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0002-1806-8017
ORCID Icon,
Andy Ohemeng Asarec Centre for Business, George Brown College, CanadaORCID Iconhttps://orcid.org/0000-0002-5939-6578
ORCID Icon &
Nora Bakabbey Kulboa School of Management and Economics, University of Electronic Science and Technology of China, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0002-3262-8156
ORCID Icon
Pages 767-786 | Received 26 Dec 2020, Accepted 12 Mar 2021, Published online: 29 Mar 2021

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