The Service Industries Journal
Volume 41, 2021 - Issue 11-12
Articles
Customer engagement and purchase intention in live-streaming digital marketing platforms
实时流媒体数字营销平台中的客户参与和购买意向
Prince Clement Addoa School of Management and Economics, University of Electronic Science and Technology of China, People’s Republic of China;b Department of Applied Sciences and Mathematical Education, Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development, GhanaCorrespondence[email protected]
https://orcid.org/0000-0002-8105-7222
https://orcid.org/0000-0002-8105-7222, Jiaming Fanga School of Management and Economics, University of Electronic Science and Technology of China, People’s Republic of Chinahttps://orcid.org/0000-0002-1806-8017
https://orcid.org/0000-0002-1806-8017, Andy Ohemeng Asarec Centre for Business, George Brown College, Canadahttps://orcid.org/0000-0002-5939-6578
https://orcid.org/0000-0002-5939-6578 & Nora Bakabbey Kulboa School of Management and Economics, University of Electronic Science and Technology of China, People’s Republic of Chinahttps://orcid.org/0000-0002-3262-8156
https://orcid.org/0000-0002-3262-8156