Metaverse in services marketing: an overview and future research directions

元宇宙服务营销和管理：元宇宙式体验趋势和未来研究方向概述

Dogan Gursoya School of Hospitality Business Management, College of Business, Washington State University, Pullman, WA, USA;b School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

Lu Luc School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA

Robin Nunkood Department of Management, University of Mauritius, Reduit, Mauritius;e School of Tourism and Hospitality, University of Johannesburg, South Africa;f Kyung Hee University, Kyungheedae-ro, Dongdaemun-gu, South Korea;g Griffith Institute for Tourism, Griffith University, Gold Coast, Australia;h Copenhagen Business School, Frederiksberg, DenmarkCorrespondence[email protected]

Demi Dengi Horst Schulze School of Hospitality Management, College of Human Sciences, Auburn University, Auburn, AL, USA

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Metaverse in services marketing: an overview and future research directions

元宇宙服务营销和管理：元宇宙式体验趋势和未来研究方向概述

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Metaverse in services marketing: an overview and future research directions

元宇宙服务营销和管理：元宇宙式体验趋势和未来研究方向概述

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