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International Journal of Advertising
The Review of Marketing Communications
Volume 18, 1999 - Issue 2
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Original Articles

The influence of advertising on the pattern of food consumption in the UK

Martyn DuffyUMISTView further author information
Pages 131-168 | Published online: 02 Mar 2015

Citations (19)

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Read on this site (6)

Sara Kamal & Gary B. Wilcox. (2014) Examining the Relationship Between Advertising Expenditures and Sales of Quick-Service Restaurants in the United States. Journal of Food Products Marketing 20:1, pages 55-74.
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Bob Eagle & Tim Ambler. (2002) The influence of advertising on the demand for chocolate confectionery. International Journal of Advertising 21:4, pages 437-454.
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Martyn Duffy. (2001) Advertising in consumer allocation models: choice of functional form. Applied Economics 33:4, pages 437-456.
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Joachim Scholderer & KlausG. Grunert. (2001) Does generic advertising work? A systematic evaluation of the Danish campaign for fresh fish. Aquaculture Economics & Management 5:5-6, pages 253-271.
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Tino Bech-Larsen. (2001) Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach. International Journal of Advertising 20:4, pages 499-519.
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Giuseppe Cavaliere & Giorgio Tassinari. (2001) Advertising effect on primary demand: a cointegration approach. International Journal of Advertising 20:3, pages 319-339.
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Articles from other publishers (13)

Daniel A. Ogundijo, Ayten A. Tas & Bukola A. Onarinde. (2021) Factors influencing the perception and decision‐making process of consumers on the choice of healthier foods in the United Kingdom: a systematic review using narrative synthesis. International Journal of Food Science & Technology 57:2, pages 881-897.
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A.selçuk KÖYLÜOĞLU, Petek TOSUN & Mesut DOĞAN. (2021) The Impact of Marketing on the Business Performance of Companies: A Literature ReviewPazarlamanın Şirketlerin İş Performansı Üzerindeki Etkisi: Bir Literatür Taraması. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi 9:1, pages 63-74.
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Shalini Nath TripathiDheeraj MisraMasood Siddiqui. (2019) Impact of Advertising Intensity on Market Risk of a Firm: A Study on the Indian Consumer Goods Sector. Global Business Review 21:6, pages 1376-1386.
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İbrahim SARIAY & Haşim BAĞCI. (2020) Varlık Tüketiminin İşletmelerin Finansal Performansına Etkisi: BİST’te İşlem Gören Perakende Sektörüne Yönelik Bir Uygulama. Ekonomi, Politika & Finans Araştırmaları Dergisi, pages 140-157.
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Hong Soon Kim & SooCheong (Shawn) Jang. (2019) Minimum wage increase and firm productivity: Evidence from the restaurant industry. Tourism Management 71, pages 378-388.
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Rui Qi, David A Cárdenas, Xichen Mou & Simon Hudson. (2018) The strategic value of advertising expenditures in the tourism and hospitality industry. Tourism Economics 24:7, pages 872-888.
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Ladislav Skořepa & Kamil Pícha. (2016) Factors of Purchase of Bread - Prospect to Regain the Market Share?. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 64:3, pages 1067-1072.
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Ming-Hsiang Chen. (2015) Cyclical effects of advertising on hotel sales, risk and return. International Journal of Hospitality Management 46, pages 169-179.
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Gary B. Wilcox, Jerome D. Williams, Sara Kamal & Kyung Ok Kacy Kim. 2013. Advances in Communication Research to Reduce Childhood Obesity. Advances in Communication Research to Reduce Childhood Obesity 197 219 .
Kwangmin Park & SooCheong (Shawn) Jang. (2012) Duration of advertising effect: Considering franchising in the restaurant industry. International Journal of Hospitality Management 31:1, pages 257-265.
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Syed Zulfiqar Ali Shah, Andrew W. Stark & Saeed Akbar. (2009) The value relevance of major media advertising expenditures: Some U.K. evidence. The International Journal of Accounting 44:2, pages 187-206.
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Syed Zulfiqar Ali Shah & Saeed Akbar. (2008) Value relevance of advertising expenditure: A review of the literature. International Journal of Management Reviews 10:4, pages 301-325.
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Martyn Duffy. (2003) On the estimation of an advertising-augmented, cointegrating demand system. Economic Modelling 20:1, pages 181-206.
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