International Journal of Advertising, Volume 18, Issue 2 (1999)

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International Journal of Advertising, Volume 18, Issue 2 (1999)

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Editorials

Editorial
Editorial
Paul Michell (Editor-in-chief)
Page: 130
Published online: 02 Mar 2015
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Original Articles

Article
The influence of advertising on the pattern of food consumption in the UK
Martyn Duffy
Pages: 131-168
Published online: 02 Mar 2015
AbstractforThe influence of advertising on the pattern of food consumption in the UK | References | PDF (1.9 MB)
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Article
Can tracking studies tell lies?
Robert Heath
Pages: 169-189
Published online: 02 Mar 2015
AbstractforCan tracking studies tell lies? | References | PDF (1.2 MB)
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Letters to the Editor

Letter
Letter to the Editor
Gerald Goodhardt
Page: 190
Published online: 02 Mar 2015
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Original Articles

Article
How campaign tracking studies & econometric modelling can undervalue advertising benefits
Alan Smith
Pages: 191-206
Published online: 02 Mar 2015
AbstractforHow campaign tracking studies & econometric modelling can undervalue advertising benefits | References | PDF (842.5 KB)
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Article
Content dimensions of Web advertising: a cross-national comparison
Kuen-Hee Ju-Pak
Pages: 207-231
Published online: 02 Mar 2015
AbstractforContent dimensions of Web advertising: a cross-national comparison | References | PDF (1.3 MB)
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Article
Orientations to TV advertising among adolescents & children in the US & Japan
John Sherry, Bradley Greenberg & Hiroshi Tokinoya
Pages: 233-250
Published online: 02 Mar 2015
AbstractforOrientations to TV advertising among adolescents & children in the US & Japan | References | PDF (907.8 KB)
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Article
Does accent matter in international television advertisements?
Dawn Birch & Janelle McPhail
Pages: 251-268
Published online: 02 Mar 2015
AbstractforDoes accent matter in international television advertisements? | References | PDF (922.1 KB)
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Article
Regional advertising expenditure & media share
Pages: 269-272
Published online: 02 Mar 2015
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Article
Notes for Contributors
Page: 273
Published online: 02 Mar 2015
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