Citations (61)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (22)
Jesús Martínez-Navarro & Enrique Bigné. (2022) Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?. International Journal of Advertising 41:4, pages 623-654.
Read now
Read now
Rang Wang, Shuting Huang & Natascha G. Pérez-Ríos. (2020) Multinational Luxury Brands’ Communication Strategies on International and Local Social Media: Comparing Twitter and Weibo. Journal of International Consumer Marketing 32:4, pages 313-323.
Read now
Read now
April Savoy & Gavriel Salvendy. (2016) Factors for Customer Information Satisfaction: User Approved and Empirically Evaluated. International Journal of Human–Computer Interaction 32:9, pages 695-707.
Read now
Read now
Ali Bassam Mahmoud. (2015) E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors. Journal of Promotion Management 21:6, pages 649-665.
Read now
Read now
Trina Sego & Jee-Young Lee. (2012) Executional Elements in Banner Advertising: A Cross-Cultural Comparison. Journal of Current Issues & Research in Advertising 33:2, pages 301-316.
Read now
Read now
Ya-Yueh Shih & Jan-Shiun Hu. (2008) Fuzzy quality attributes for evaluating Internet marketing system performance. Total Quality Management & Business Excellence 19:12, pages 1219-1234.
Read now
Read now
A. Savoy & G. Salvendy. (2008) Foundations of content preparation for the web. Theoretical Issues in Ergonomics Science 9:6, pages 501-521.
Read now
Read now
Gennadi Gevorgyan & LanceV. Porter. (2008) One Size Does Not Fit All: Culture and Perceived Importance of Web Design Features. Journal of Website Promotion 3:1-2, pages 25-38.
Read now
Read now
Louisa Ha. (2008) Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues & Research in Advertising 30:1, pages 31-48.
Read now
Read now
Daechun An & Sang
Hoon Kim. (2008) A First Investigation into the Cross-Cultural Perceptions of Internet Advertising. Journal of International Consumer Marketing 20:2, pages 49-65.
Read now
Read now
Inés Küster. (2006) Relational content of travel and tourism websites. Asia Pacific Journal of Tourism Research 11:2, pages 119-133.
Read now
Read now
Nitish Singh & PaulD. Boughton. (2005) Measuring Website Globalization. Journal of Website Promotion 1:3, pages 3-20.
Read now
Read now
Louisa Ha. (2003) Crossing Offline and Online Media. Journal of Interactive Advertising 3:2, pages 24-35.
Read now
Read now
Wenyong Zhao, Brian Massey, Jamie Murphy & Liu Fang. (2003) Cultural Dimensions of Website Design and Content. Prometheus 21:1, pages 74-84.
Read now
Read now
Tae‐Il Yoon & Doyle Yoon. (2003) Cultural influences on consumers' processing of advertising: A structural equation approach. Asian Journal of Communication 13:1, pages 55-78.
Read now
Read now
Sejung Marina Choi & Nora J. Rifon. (2002) Antecedents and Consequences of Web Advertising Credibility. Journal of Interactive Advertising 3:1, pages 12-24.
Read now
Read now
LeoY. M. Sin, Kineta Hung & GordonW. H. Cheung. (2002) An Assessment of Methodological Development in Cross-Cultural Advertising Research. Journal of International Consumer Marketing 14:2-3, pages 153-192.
Read now
Read now
David Paton & Neil Conant. (2002) Internet advertising by UK firms. Journal of Strategic Marketing 10:2, pages 115-133.
Read now
Read now
Lori D. Wolin, Pradeep Korgaonkar & Daulatram Lund. (2002) Beliefs, attitudes and behaviour towards Web advertising. International Journal of Advertising 21:1, pages 87-113.
Read now
Read now
JamesC. Tsao & Chingching Chang. (2002) Strategy in Taiwanese and us corporate web pages: A cross‐cultural comparison. Asian Journal of Communication 12:2, pages 1-29.
Read now
Read now
Shiang‐Lih Chen. (2001) Effects of value, affect, security, and web content on informational and transactions usage of the internet. Asia Pacific Journal of Tourism Research 6:1, pages 63-72.
Read now
Read now
MohamedA. Nour & Adam Fadlalla. (2000) A Framework for Web Marketing Strategies. Information Systems Management 17:2, pages 37-46.
Read now
Read now
Articles from other publishers (39)
Taanika Arora & Bhawna Agarwal. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships
1987
2012
.
Boudhayan GangulyTirthankar Nag. (2021) Does Culture Influence the Website Design of Schools? A Cross-cultural Comparative Study in the Indian, Chinese and American Context. Global Business Review, pages 097215092198961.
Crossref
Crossref
Taanika Arora & Bhawna Agarwal. (2020) An Empirical Study on Determining the Effectiveness of Social Media Advertising. International Journal of E-Business Research 16:2, pages 47-68.
Crossref
Crossref
Ryukichi Miyabayashi. (2020) Analysis of the Impact of National Culture on Global Management:グローバル経営に国民文化が与える影響力の解析. Japan Marketing Review 1:1, pages 12-22.
Crossref
Crossref
Cindy Sing Bik Ngai, Sabine Einwiller & Rita Gill Singh. (2020) An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China. Public Relations Review 46:1, pages 101813.
Crossref
Crossref
Ali Bassam Mahmoud, Nicholas Grigoriou, Leonora Fuxman, Dieu Hack-Polay, Fatina Bassam Mahmoud, Eiad Yafi & Shehnaz Tehseen. (2019) Email is evil!. Journal of Research in Interactive Marketing 13:2, pages 227-248.
Crossref
Crossref
Huan Chen, Rang Wang & Xuan Liang. (2019) Americanized or localized: A qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age. Global Media and China 4:2, pages 233-253.
Crossref
Crossref
Nitish Singh, Ji Eun Park, Wootae Chun, Francisco Tigre Moura & Seung H. Kim. (2017) Strategic Insights into Localizing Web Communications. ACM SIGMIS Database: the DATABASE for Advances in Information Systems 48:3, pages 69-82.
Crossref
Crossref
Huatao Peng & Yang Liu. (2016) A comprehensive analysis of cleaner production policies in China. Journal of Cleaner Production 135, pages 1138-1149.
Crossref
Crossref
주경희, Soyeon Kim & 원일월. (2016) The Differentiation Strategy of Online Communication of Global Companies in the Asian Market: With a Focus on Korea, China, and Japan. Journal of Product Research 34:5, pages 1-10.
Crossref
Crossref
Armando Calabrese, Guendalina Capece, Roberta Costa & Francesca Di Pillo. (2015) Global Market and Commercials: Understanding Cultural Diversities. Knowledge and Process Management 22:3, pages 167-179.
Crossref
Crossref
Ali Bassam Mahmoud. (2014) Linking information motivation to attitudes towards Web advertising. Journal of Islamic Marketing 5:3, pages 396-413.
Crossref
Crossref
Armando Calabrese, Guendalina Capece, Francesca Di Pillo & Federico Martino. (2014) Cultural adaptation of web design services as critical success factor for business excellence. Cross Cultural Management 21:2, pages 172-190.
Crossref
Crossref
Ran Wei. 2014. The Handbook of International Advertising Research. The Handbook of International Advertising Research
161
183
.
Ali Bassam Mahmoud. (2013) Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising. Verslas: teorija ir praktika 14:4, pages 297-307.
Crossref
Crossref
Marika Lamoreaux & Beth Morling. (2011) Outside the Head and Outside Individualism-Collectivism. Journal of Cross-Cultural Psychology 43:2, pages 299-327.
Crossref
Crossref
Sara Kamal & Shu-Chuan Chu. 2012. Computer-Mediated Communication across Cultures. Computer-Mediated Communication across Cultures
123
141
.
Nitish Singh, Daniel W. Baack & Jennifer P. Bott. (2010) Are multinationals localizing their web sites?. International Journal of Commerce and Management 20:3, pages 258-267.
Crossref
Crossref
Blanca Hernández, Julio Jiménez & M. José Martín. (2009) Key website factors in e-business strategy. International Journal of Information Management 29:5, pages 362-371.
Crossref
Crossref
Nitish Singh, Daniel R. Toy & Lauren K. Wright. (2009) A diagnostic framework for measuring Web‐site localization. Thunderbird International Business Review 51:3, pages 281-295.
Crossref
Crossref
Gennadi Gevorgyan & Naira Manucharova. (2009) Does Culturally Adapted Online Communication Work? A Study of American and Chinese Internet Users’ Attitudes and Preferences Toward Culturally Customized Web Design Elements. Journal of Computer-Mediated Communication 14:2, pages 393-413.
Crossref
Crossref
Hyunjae (Jay) Yu, Hye‐Jin Paek & Bumjun Bae. (2008) Cross‐cultural comparison of interactivity and advertising appeals on antismoking web sites in the United States and South Korea. Internet Research 18:5, pages 454-476.
Crossref
Crossref
Gi Woong Yun, Sung-Yeon Park & Louisa Ha. (2008) Influence of Cultural Dimensions on Online Interactive Review Feature Implementations: A Comparison of Korean and U.S. Retail Web Sites. Journal of Interactive Marketing 22:3, pages 40-50.
Crossref
Crossref
Debra Harker. (2008) Regulating online advertising: the benefit of qualitative insights. Qualitative Market Research: An International Journal 11:3, pages 295-315.
Crossref
Crossref
Jamie Murphy & Arno Scharl. (2007) An investigation of global versus local online branding. International Marketing Review 24:3, pages 297-312.
Crossref
Crossref
Daechun An & Sanghoon Kim. (2007) Relating Hofstede's masculinity dimension to gender role portrayals in advertising. International Marketing Review 24:2, pages 181-207.
Crossref
Crossref
Marc Hermeking. (2005) Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research. Journal of Computer-Mediated Communication 11:1, pages 192-216.
Crossref
Crossref
Nitish Singh, Hongxin Zhao & Xiaorui Hu. (2005) Analyzing the cultural content of web sites. International Marketing Review 22:2, pages 129-146.
Crossref
Crossref
Nitish Singh, Vikas Kumar & Daniel Baack. (2005) Adaptation of cultural content: evidence from B2C e‐commerce firms. European Journal of Marketing 39:1/2, pages 71-86.
Crossref
Crossref
Mike Thelwall, Liwen Vaughan & Lennart Björneborn. (2006) Webometrics. Annual Review of Information Science and Technology 39:1, pages 81-135.
Crossref
Crossref
Kenneth C.C. Yang. (2004) Effects of Consumer Motives on Search Behavior Using Internet Advertising. CyberPsychology & Behavior 7:4, pages 430-442.
Crossref
Crossref
Barbara R. Bartkus, Myron Glassman & R. Bruce McAfee. (2004) A Comparison of the Quality of European, Japanese and U.S. Mission Statements:. European Management Journal 22:4, pages 393-401.
Crossref
Crossref
Nitish Singh & Daniel W. Baack. (2006) Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites. Journal of Computer-Mediated Communication 9:4, pages 00-00.
Crossref
Crossref
Liwen Vaughan & Mike Thelwall. (2004) Search engine coverage bias: evidence and possible causes. Information Processing & Management 40:4, pages 693-707.
Crossref
Crossref
Nitish Singh, Olivier Furrer & Massimiliano Ostinelli. (2004) To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Spain, and Switzerland. Multinational Business Review 12:1, pages 69-88.
Crossref
Crossref
Alexander Schwarz-MuschAlexander Schwarz-Musch. 2003. Perspektiven der internationalen Kommunikationspolitik. Perspektiven der internationalen Kommunikationspolitik
247
291
.
Shintaro Okazaki & Javier Alonso Rivas. (2002) A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing. Internet Research 12:5, pages 380-390.
Crossref
Crossref
H. Joseph Wen, Houn‐Gee Chen & Hsin‐Ginn Hwang. (2001) E‐commerce Web site design: strategies and models. Information Management & Computer Security 9:1, pages 5-12.
Crossref
Crossref
Christopher WeareWan-Ying Lin. (2016) Content Analysis of the World Wide Web. Social Science Computer Review 18:3, pages 272-292.
Crossref
Crossref