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International Journal of Advertising
The Review of Marketing Communications
Volume 20, 2001 - Issue 4
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Original Articles

The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing

Karin NewmanMiddlesex University Business SchoolView further author information
Pages 409-429 | Published online: 02 Mar 2015

Citations (6)

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Read on this site (1)

John M.T. Balmer. (2007) A Resource-Based View of the British Monarchy as a Corporate Brand. International Studies of Management & Organization 37:4, pages 20-44.
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Articles from other publishers (5)

Hong-Wei He & John M. T. Balmer. 2017. Advances in Corporate Branding. Advances in Corporate Branding 72 90 .
Marc Fetscherin & Jean‐Claude Usunier. (2012) Corporate branding: an interdisciplinary literature review. European Journal of Marketing 46:5, pages 733-753.
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John M T Balmer. (2011) Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II's Diamond Jubilee (1952–2012). Journal of Brand Management 18:8, pages 517-544.
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Szabolcs Prónay. (2008) A lojalitás vizsgálata fogyasztásszociológiai szempontból. Vezetéstudomány / Budapest Management Review, pages 45-53.
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John M.T. Balmer & Edmund R. Gray. (2003) Corporate brands: what are they? What of them?. European Journal of Marketing 37:7/8, pages 972-997.
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