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Volume 20, Issue 4

International Journal of Advertising

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International Journal of Advertising, Volume 20, Issue 4 (2001)

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International Journal of Advertising, Volume 20, Issue 4 (2001)

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Editorials

Editorial

Colin McDonald (Editor)

Pages: 407-408

Published online: 02 Mar 2015

CitationforEditorial | PDF (79.7 KB)

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Original Articles

Article

The sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing

Karin Newman

Pages: 409-429

Published online: 02 Mar 2015

First Page PreviewforThe sorcerer's apprentice? Alchemy, seduction and confusion in modern marketing | References | PDF (1.2 MB)

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Article

Advertising productivity: developing an agenda for research

John Kim, Mukesh Bhargava & Sridhar Ramaswami

Pages: 431-454

Published online: 02 Mar 2015

AbstractforAdvertising productivity: developing an agenda for research | References | PDF (1.3 MB)

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Article

An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states

Erdener Kaynak & Ali Kara

Pages: 455-482

Published online: 02 Mar 2015

AbstractforAn examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states | References | PDF (1.5 MB)

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Article

Integrated marketing communications and the language of marketing development

Joep P. Cornelissen

Pages: 483-498

Published online: 02 Mar 2015

AbstractforIntegrated marketing communications and the language of marketing development | References | PDF (938.9 KB)

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Article

Model-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach

Tino Bech-Larsen

Pages: 499-519

Published online: 02 Mar 2015

AbstractforModel-based development and testing of advertising messages: a comparative study of two campaign proposals based on the MECCAS model and a conventional approach | References | PDF (1.5 MB)

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Article

The use of humour in television advertising: revisiting the US-UK comparison

Mark F. Toncar

Pages: 521-539

Published online: 02 Mar 2015

AbstractforThe use of humour in television advertising: revisiting the US-UK comparison | References | PDF (1,006.9 KB)

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Book Reviews

Book Review

Book reviews

Paul Feldwick (Worldwide Brand Planning Director) & Robert East

Pages: 541-544

Published online: 02 Mar 2015

First Page PreviewforBook reviews | References | PDF (222.8 KB)

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Original Articles

Article

Long-term trends in the European advertising market

Pages: 545-547

Published online: 02 Mar 2015

First Page PreviewforLong-term trends in the European advertising market | PDF (281 KB)

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Article

Notes for Contributors

Page: 548

Published online: 02 Mar 2015

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