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International Journal of Advertising
The Review of Marketing Communications
Volume 22, 2003 - Issue 1
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Original Articles

An international review of sponsorship research: extension and update

Pages 5-40 | Published online: 06 Jan 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (55)

David Fechner, Kevin Filo, Sacha Reid & Robyn Cameron. (2023) A systematic literature review of charity sport event sponsorship. European Sport Management Quarterly 23:5, pages 1454-1476.
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Dinh Toan Nguyen & Huy Thong Vu. (2022) Measuring Attitudes Toward Sponsor And Purchase Intention. Cogent Business & Management 9:1.
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Ulrik Wagner & Kasper Roe Iversen. (2022) Is doping really a problem? How sponsors make sense of a sport with a dubious image. Qualitative Research in Sport, Exercise and Health 14:7, pages 1082-1097.
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Oliver Thomas, Gunther Kucza & Stefan Schuppisser. (2022) Can Sports Sponsorship Affect Consumers’ Motivation for Sports Consumption?. Journal of Promotion Management 28:7, pages 893-922.
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Jan Schönberner, Herbert Woratschek & Markus Buser. (2022) Understanding sport sponsorship decision-making – an exploration of the roles and power bases in the sponsors’ buying center. European Sport Management Quarterly 22:3, pages 293-312.
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Naveen Donthu, Weng Marc Lim, Satish Kumar & Debidutta Pattnaik. (2022) The Journal of Advertising’s Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review. Journal of Advertising 51:2, pages 153-187.
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Yoseph Mamo, Jeffrey D. James & Damon P. S. Andrew. (2022) Consumer Perceptions of Sport Sponsor’s Corporate Social Responsibility Activities. Journal of Global Sport Management 7:1, pages 135-157.
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Fabrice Desmarais, Kayleigh Boobyer & Toni Bruce. (2021) Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management. Sport Management Review 24:4, pages 642-672.
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Atefeh Yazdanparast & Omer Bayar. (2021) Olympic Sponsorships and Brand Value: An Empirical Analysis. Journal of Advertising 50:2, pages 139-159.
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Jan Schönberner, Herbert Woratschek & Guido Ellert. (2021) Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions. Sport Management Review 24:2, pages 204-225.
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Naveen Donthu, Satish Kumar & Debidutta Pattnaik. (2021) Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019. International Journal of Advertising 40:2, pages 148-174.
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Yuta Hino & Fumiko Takeda. (2020) Market reactions to sport sponsorship announcements: Comparison between sponsors and their rivals. Sport Management Review 23:3, pages 401-413.
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Lane Wakefield, Kirk Wakefield & Kevin Lane Keller. (2020) Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects. Journal of Advertising 49:3, pages 320-343.
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Ashlee Morgan. (2019) An examination of women’s sport sponsorship: a case study of female Australian Rules football. Journal of Marketing Management 35:17-18, pages 1644-1666.
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Matthias Limbach, Steffen Schmidt, Klaus-Peter Wiedmann, Sascha Langner & Michael Schiessl. (2019) Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge. Journal of Global Sport Management 4:3, pages 211-235.
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Rachel J. Batty & Sarah Gee. (2019) Fast food, fizz, and funding: Balancing the scales of regional sport organisation sponsorship. Sport Management Review 22:1, pages 167-179.
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Annmarie Ryan. (2018) Practice (mis)matching: multiple performations of a cultural sponsorship network. Journal of Marketing Management 34:17-18, pages 1445-1469.
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Jasmine Proteau. (2018) Reducing risky relationships: criteria for forming positive museum-corporate sponsorships. Museum Management and Curatorship 33:3, pages 235-242.
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Anne-Marie Sassenberg, Jane Summers, Melissa Johnson-Morgan & Rumman Hassan. (2018) The Impact of Digital Communications on Consumer Perceptions of Sport Celebrity Transgressions. Journal of Global Sport Management 3:2, pages 189-207.
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Catherine Bachleda, Ahlam Fakhar & Zineb Elouazzani. (2016) Quantifying the effect of sponsor awareness and image on the sports involvement–purchase intention relationship. Sport Management Review 19:3, pages 293-305.
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Lauren White, Alicia Luciani, Tanya R. Berry, Sameer Deshpande, Amy Latimer-Cheung, Norm O'Reilly, Ryan E. Rhodes, John C. Spence, Mark S. Tremblay & Guy Faulkner. (2016) Sports day in Canada: a longitudinal evaluation. International Journal of Health Promotion and Education 54:1, pages 12-23.
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Ulrik Wagner & Rasmus Nissen. (2015) Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships. Sport in Society 18:10, pages 1179-1198.
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Margaret A. Johnston & George S. Spais. (2015) Conceptual Foundations of Sponsorship Research. Journal of Promotion Management 21:3, pages 296-312.
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Kevin Filo, Daniel Lock & Adam Karg. (2015) Sport and social media research: A review. Sport Management Review 18:2, pages 166-181.
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Nerilee Hing, Peter Vitartas, Matthew Lamont & Elian Fink. (2014) Adolescent exposure to gambling promotions during televised sport: an exploratory study of links with gambling intentions. International Gambling Studies 14:3, pages 374-393.
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Angeline G. Close & Russell Lacey. (2014) How the Anticipation Can Be as Great as the Experience: Explaining Event Sponsorship Exhibit Outcomes Via Affective Forecasting. Journal of Current Issues & Research in Advertising 35:2, pages 209-224.
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Yong Jae Ko & Yu Kyoum Kim. (2014) Determinants of Consumers’ Attitudes Toward a Sport Sponsorship: A Tale from College Athletics. Journal of Nonprofit & Public Sector Marketing 26:3, pages 185-207.
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Margaret A. Johnston & Neil Paulsen. (2014) Rules of engagement: A discrete choice analysis of sponsorship decision making. Journal of Marketing Management 30:7-8, pages 634-663.
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George S. Spais & Margaret A. Johnston. (2014) The Evolution of Scholarly Research on Sponsorship: Expectations About the Future of This Research Domain. Journal of Promotion Management 20:3, pages 267-290.
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Merel Walraven, Tammo H. A. Bijmolt & Ruud H. Koning. (2014) Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time. Journal of Advertising 43:2, pages 142-154.
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Guido Ellert, Guido Schafmeister, Florian Mueller, Simon Dallwig & Sielle Phelan. (2014) The influence of alcohol on advertising perception and recall during a sports viewing experience. European Sport Management Quarterly 14:2, pages 153-170.
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Hannah K. Macdougall, Sheila N. Nguyen & Adam J. Karg. (2014) ‘Game, Set, Match’: An exploration of congruence in Australian disability sport sponsorship. Sport Management Review 17:1, pages 78-89.
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Nerilee Hing, Peter Vitartas & Matthew Lamont. (2013) Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions. International Gambling Studies 13:3, pages 281-301.
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Pedro Reinares & Ricardo Reinares. (2013) Are the New Forms of Television Advertising Beneficial for the Advertisers and the TV Management? A Spanish Television Advertising Study. International Journal on Media Management 15:3, pages 161-175.
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Margarida Abreu Novais & Charles Arcodia. (2013) Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models. Journal of Travel & Tourism Marketing 30:4, pages 308-334.
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Lia Zarantonello & Bernd H. Schmitt. (2013) The impact of event marketing on brand equity. International Journal of Advertising 32:2, pages 255-280.
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Annmarie Ryan & John Fahy. (2012) Evolving priorities in sponsorship: From media management to network management. Journal of Marketing Management 28:9-10, pages 1132-1158.
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Linda Brennan, Wayne Binney & Erica Brady. (2012) The Raising of Corporate Sponsorship: A Behavioral Study. Journal of Nonprofit & Public Sector Marketing 24:3, pages 222-237.
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Joe Cobbs & Melissa Hylton. (2012) Facilitating Sponsorship Channels in the Business Model of Motorsports. Journal of Marketing Channels 19:3, pages 173-192.
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AnnaR. McAlister, SarahJ. Kelly, MichaelS. Humphreys & T.Bettina Cornwell. (2012) Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery. Journal of Advertising 41:1, pages 5-16.
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Norm O'Reilly, Louise Heslop & John Nadeau. (2011) The sponsor-global event relationship: a business-to-business tourism marketing relationship?. Journal of Sport & Tourism 16:3, pages 231-257.
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Sangkwon Lee, John Harris & Mark Lyberger. (2011) Recreational golfers' attitudes and awareness of sponsorship: a case study of the 2008 Ryder Cup. Managing Leisure 16:3, pages 192-206.
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Matthew Lamont, Nerilee Hing & Sally Gainsbury. (2011) Gambling on sport sponsorship: A conceptual framework for research and regulatory review. Sport Management Review 14:3, pages 246-257.
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Joe Cobbs. (2011) Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR. Sport Management Review 14:3, pages 287-296.
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Russell Lacey, JulieZ. Sneath, ZacharyR. Finney & AngelineG. Close. (2007) The Impact of Repeat Attendance on Event Sponsorship Effects. Journal of Marketing Communications 13:4, pages 243-255.
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RogerB. Mason & Fabrice Cochetel. (2006) Residual Brand Awareness Following the Termination of a Long‐term Event Sponsorship and the Appointment of a New Sponsor. Journal of Marketing Communications 12:2, pages 125-144.
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Fiona Davies, Cleopatra Veloutsou & Andrew Costa. (2006) Investigating the Influence of a Joint Sponsorship of Rival Teams on Supporter Attitudes and Brand Preferences. Journal of Marketing Communications 12:1, pages 31-48.
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François Colbert, Alain d'Astous & Marie‐Agnès Parmentier. (2005) CONSUMER PERCEPTIONS OF SPONSORSHIP IN THE ARTS. International Journal of Cultural Policy 11:2, pages 215-228.
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Michael P. Sam, Richard Batty & Rebecca G.K. Dean. (2005) A Transaction Cost Approach to Sport Sponsorship. Sport Management Review 8:1, pages 1-17.
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Tobias Müller, Florian Schuberth & Jörg Henseler. (2024) Categorizing behavioral and formed concepts in sports marketing research. International Journal of Sports Marketing and Sponsorship 25:2, pages 310-329.
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Stefan Walzel, Christopher Dick, Maximilian Brill & Gerhard Nowak. (2024) Sustainability communications via sponsorship: Potential, characteristics and managerial challenges. Sustainable Development.
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Noriyuki Maki & Fumiko Takeda. (2023) Market Reactions to eSports Sponsorship Announcements in Japan: Before and After the COVID-19 Outbreak. Market Reactions to eSports Sponsorship Announcements in Japan: Before and After the COVID-19 Outbreak.
Helen Dixon, Maree Scully, Jeff Niederdeppe, Emily Brennan, Kerry O'Brien, Brian Vandenberg, Simone Pettigrew & Melanie Wakefield. (2023) Can counter‐advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment. Addiction 118:12, pages 2360-2373.
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Ryan W. Dastrup, Todd C. Koesters, Stephen L. Shapiro & Sung-Bae Roger Park. (2023) “Why Can’t We Be Friends”? An Examination of Academic and Industry Alignment in Sport Sponsorship. IJASS(International Journal of Applied Sports Sciences) 35:1, pages 169-185.
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Oliver Schnittka, Julian Hofmann, Marius Johnen, Carsten Erfgen & Zeinab Rezvani. (2022) Brand evaluations in sponsorship versus celebrity endorsement. International Journal of Market Research 65:1, pages 126-144.
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Konstantinos Koronios, Lazaros Ntasis, Panagiotis Dimitropoulos & Anna Gerke. (2022) Unlocking the black box of sponsorship in participant-based sport. Sport, Business and Management: An International Journal 12:5, pages 598-617.
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Fumiko Takeda. (2022) Do Sport Sponsorship Announcements Help Or Hurt Rival Sponsors’ Market Values?. Journal of Advertising Research 62:2, pages 167-176.
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Hyungil Kwon & Jae Eun Shin. (2019) Effects of brand exposure time duration and frequency on image transfer in sport sponsorship. International Journal of Sports Marketing and Sponsorship 21:1, pages 170-190.
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Ulrik Wagner, H. Thomas R. Persson & Marie Overbye. (2017) Sponsor networks and business relations orchestrated by team sports clubs. Sport, Business and Management: An International Journal 7:4, pages 426-443.
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Ho Keat Leng. (2017) Sponsor recall in sports events of short duration: empirical evidence from swimming competitions. International Journal of Sports Marketing and Sponsorship 18:2, pages 138-148.
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Yong Jae Ko, Yonghwan Chang, Chanmin Park & Frikkie Herbst. (2016) Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship. Journal of Consumer Behaviour 16:2, pages 176-186.
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Nerilee Hing, Matthew Lamont, Peter Vitartas & Elian Fink. (2015) Sports bettors' responses to sports-embedded gambling promotions: Implications for compulsive consumption. Journal of Business Research 68:10, pages 2057-2066.
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Margaret A. Johnston. (2015) The sum of all fears: Stakeholder responses to sponsorship alliance risk. Tourism Management Perspectives 15, pages 91-104.
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Eva Čáslavová, Josef Dvořák & Josef Voráček. (2015) Attitudes of Companies to Sport Sponsorship in the Czech Republic during the Economic Crisis. AUC KINANTHROPOLOGICA 50:1, pages 55-70.
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João Guilherme Barbosa de Amorim & Victor Manoel Cunha de Almeida. (2015) The effect of simultaneous sponsorship of rival football teams. BAR - Brazilian Administration Review 12:1, pages 63-87.
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Thorsten Dum. (2015) Perspektivenwechsel im Sponsoringmanagement. Marketing Review St. Gallen 32:1, pages 90-100.
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Nerilee Hing, Matthew Lamont, Peter Vitartas & Elian Fink. (2014) Sports-Embedded Gambling Promotions: A Study of Exposure, Sports Betting Intention and Problem Gambling Amongst Adults. International Journal of Mental Health and Addiction 13:1, pages 115-135.
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Shiro Yamaguchi. (2015) Sponsor Fit at Sporting Events. Japanese Journal of Sport Management 7:1, pages 3-22.
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Masaki Kudo, Yong Jae Ko, Matthew Walker & Daniel P Connaughton. (2015) The influence of title sponsorships in sports events on stock price returns. International Journal of Sports Marketing and Sponsorship 16:2, pages 37-56.
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Julien Jouny & Dominique Phanuel. (2014) Le parrainage sportif des PME : Un instrument d'enracinement territorial ?. Recherches en Sciences de Gestion N° 102:3, pages 23-46.
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Ashlee Morgan, Daryl Adair, Tracy Taylor & Antoine Hermens. (2014) Sport sponsorship alliances: relationship management for shared value. Sport, Business and Management: An International Journal 4:4, pages 270-283.
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