International Journal of Advertising, Volume 22, Issue 1 (2003)

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International Journal of Advertising, Volume 22, Issue 1 (2003)

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Original Articles

Article
An international review of sponsorship research: extension and update
Björn Walliser
Pages: 5-40
Published online: 06 Jan 2015
AbstractforAn international review of sponsorship research: extension and update | References | PDF (219.3 KB)
  • 2127 Views
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Article
The economics of tobacco advertising: spending, demand, and the effects of bans
Kent M. Lancaster & Alyse R. Lancaster
Pages: 41-65
Published online: 06 Jan 2015
AbstractforThe economics of tobacco advertising: spending, demand, and the effects of bans | References | PDF (182 KB)
  • 198 Views
  • 7 CrossRef citations
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Article
A 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines
Michael Fay
Pages: 67-91
Published online: 06 Jan 2015
AbstractforA 50-year longitudinal study of changes in the content and form of food advertising in New Zealand magazines | References | PDF (214.2 KB)
  • 90 Views
  • 8 CrossRef citations
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Article
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing
James W. Peltier, John A. Schibrowsky & Don E. Schultz
Pages: 93-115
Published online: 06 Jan 2015
AbstractforInteractive integrated marketing communication: combining the power of IMC, the new media and database marketing | References | PDF (178.8 KB)
  • 3106 Views
  • 70 CrossRef citations
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Article
Humour effect on memory and attitude: moderating role of product involvement
Hwiman Chung & Xinshu Zhao
Pages: 117-144
Published online: 06 Jan 2015
AbstractforHumour effect on memory and attitude: moderating role of product involvement | References | PDF (184.5 KB)
  • 2953 Views
  • 81 CrossRef citations
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