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International Journal of Advertising
The Review of Marketing Communications
Volume 22, 2003 - Issue 1
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Original Articles

Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing

James W. PeltierUniversity of Wisconsin, Whitewater, USAView further author information
,
John A. SchibrowskyUniversity of Nevada, Las Vegas, USAView further author information
&
Don E. SchultzNorthwestern University, USAView further author information
Pages 93-115 | Published online: 06 Jan 2015

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Trang P. Tran, Ilia Gugenishvili & Adrienne F. Muldrow. (2024) Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´s perspective. Journal of Marketing Communications 30:3, pages 318-343.
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Naveen Donthu, Satish Kumar & Debidutta Pattnaik. (2021) Intellectual structure and publication pattern in International Journal of Advertising: a bibliometric analysis during 1982–2019. International Journal of Advertising 40:2, pages 148-174.
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Vera Butkouskaya, Joan Llonch-Andreu & María-del-Carmen Alarcón-del-Amo. (2021) Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC). Journal of International Consumer Marketing 33:1, pages 68-83.
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Courtney Carpenter Childers, Laura L. Lemon & Mariea G. Hoy. (2019) #Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns. Journal of Current Issues & Research in Advertising 40:3, pages 258-274.
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Agostino Vollero, Don E. Schultz & Alfonso Siano. (2019) IMC in digitally-empowering contexts: the emerging role of negotiated brands. International Journal of Advertising 38:3, pages 428-449.
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Maja Šerić. (2018) Content analysis of the empirical research on IMC from 2000 to 2015. Journal of Marketing Communications 24:7, pages 647-685.
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Wondwesen Tafesse & Philip J. Kitchen. (2017) IMC – an integrative review. International Journal of Advertising 36:2, pages 210-226.
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Maja Šerić, Irene Gil-Saura & Alejandro Mollá-Descals. (2013) Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation. Journal of Relationship Marketing 12:2, pages 114-140.
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Maja Šerić & Irene Gil-Saura. (2012) ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions. Journal of Hospitality Marketing & Management 21:8, pages 821-851.
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Nitha Palakshappa, Sandy Bulmer, Gabriel Eweje & Philip Kitchen. (2010) Integrated strategic partnerships between business and not-for-profit organisations: A case study from New Zealand. Journal of Marketing Communications 16:4, pages 255-268.
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Yuhmiin Chang. (2009) An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study. Journal of Marketing Communications 15:5, pages 327-343.
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SejungMarina Choi & Wei-Na Lee. (2007) Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix. Journal of Advertising 36:3, pages 137-149.
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Verolien Cauberghe & Patrick De Pelsmacker. (2006) Opportunities and Thresholds for Advertising on Interactive Digital TV. Journal of Interactive Advertising 7:1, pages 2-23.
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Vera Butkouskaya, Olga Oyner & Sergey Kazakov. (2023) The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction. Journal of Economics, Finance and Administrative Science 28:56, pages 319-334.
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Shakeel ul Rehman, Rafia Gulzar & Wajeeha Aslam. (2022) Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach. SAGE Open 12:2, pages 215824402210999.
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Michele Girotto, Mª Luisa Solé Moro & Ana Maria Argila Irurita. 2022. Advances in National Brand and Private Label Marketing. Advances in National Brand and Private Label Marketing 173 199 .
Taeyoung Cho, Taesoo Cho & Hao Zhang. (2021) The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention. Tourism and Hospitality 2:3, pages 288-301.
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S. S. M. Sadrul Huda, Afsana Akhtar, Md. Humayun Kabir & Omar Faruq. 2021. Handbook of Research on New Media Applications in Public Relations and Advertising. Handbook of Research on New Media Applications in Public Relations and Advertising 63 100 .
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Maria Giovanna Confetto, Francesca Conte, Agostino Vollero & Claudia Covucci. 2020. Beyond Multi-channel Marketing. Beyond Multi-channel Marketing 141 161 .
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Maurits Kaptein. (2018) Customizing persuasive messages; the value of operative measures. Journal of Consumer Marketing 35:2, pages 208-217.
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Papaporn Chaihanchanchai & Saravudh Anantachart. (2017) Through the looking glass: Understanding Thai academics' viewpoints on integrated marketing communications. Kasetsart Journal of Social Sciences.
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Elizabeth Manser Payne, James W. Peltier & Victor A. Barger. (2017) Omni-channel marketing, integrated marketing communications and consumer engagement. Journal of Research in Interactive Marketing 11:2, pages 185-197.
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Maja Šerić. (2017) Relationships between social Web, IMC and overall brand equity. European Journal of Marketing 51:3, pages 646-667.
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Maja Šerić, Irene Gil-Saura & María Eugenia Ruiz-Molina. (2014) How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry. International Journal of Hospitality Management 39, pages 144-156.
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Debra Zahay, James Peltier, Anjala S. Krishen & Don E. Schultz. (2014) Organizational processes for B2B services IMC data quality. Journal of Business & Industrial Marketing 29:1, pages 63-74.
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James Peltier, Debra Zahay & Anjala S Krishen. (2013) A hierarchical IMC data integration and measurement framework and its impact on CRM system quality and customer performance. Journal of Marketing Analytics 1:1, pages 32-48.
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James W. Peltier, Debra Zahay & Donald R. Lehmann. (2013) Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance. Journal of Interactive Marketing 27:1, pages 1-13.
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Maja Šerić & Irene Gil-Saura. (2011) Integrated marketing communications and information and communication technology in the hotel sector: An analysis of their use and development in Dalmatian first-class and luxury hotels. Journal of Retail & Leisure Property 9:5, pages 401-414.
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