Citations (81)
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Bettina Bifkovics, Erzsébet Malota, Luciana N. Faria & Luis F. Martinez. (2023) Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth. Journal of Promotion Management 0:0, pages 1-23.
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Daniel Belanche, Carlos Flavián & Alfredo Pérez-Rueda. (2020) Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model. Journal of Marketing Communications 26:1, pages 1-20.
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Ivar Vermeulen, Ellen Droog & Christian Burgers. (2019) Overlay ads in humorous online videos: it’s a matter of timing. International Journal of Advertising 38:7, pages 1046-1066.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Gary D. Gregory, Heather J. Crawford, Lu Lu & Liem Ngo. (2019) Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China. International Journal of Advertising 38:7, pages 957-978.
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Sang Cheol Park & Mark Keil. (2019) The Moderating Effects of Product Involvement on Escalation Behavior. Journal of Computer Information Systems 59:3, pages 218-232.
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Hye Jin Yoon. (2018) Using humour to increase effectiveness of shameful health issue advertising: testing the effects of health worry level. International Journal of Advertising 37:6, pages 914-936.
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Martin Eisend. (2018) Explaining the use and effects of humour in advertising: an evolutionary perspective. International Journal of Advertising 37:4, pages 526-547.
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Magnus Söderlund, Eeva-Liisa Oikarinen & Eija-Liisa Heikka. (2017) Jokes in the store and its effects on customer satisfaction. The International Review of Retail, Distribution and Consumer Research 27:3, pages 260-283.
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Mark Morrison, Jenni Greig, David Waller, Roderick McCulloch & Donna Read. (2017) Effective communication with difficult to reach landholders. Australasian Journal of Environmental Management 24:2, pages 133-145.
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Anna Rößner, Maren Kämmerer & Martin Eisend. (2017) Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor. International Journal of Advertising 36:1, pages 190-205.
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Leonidas Hatzithomas, Christina Boutsouki & Paschalina Ziamou. (2016) A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials. International Journal of Advertising 35:5, pages 888-906.
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Kati Förster & Cornelia Brantner. (2016) Masking the Offense? An Ethical View on Humor in Advertising. Journal of Media Ethics 31:3, pages 146-161.
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Hye Jin Yoon & Yeuseung Kim. (2016) The Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising. Journal of Current Issues & Research in Advertising 37:2, pages 131-145.
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Uta Schwarz, Stefan Hoffmann & Katharina Hutter. (2015) Do Men and Women Laugh About Different Types of Humor? A Comparison of Satire, Sentimental Comedy, and Comic Wit in Print Ads. Journal of Current Issues & Research in Advertising 36:1, pages 70-87.
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Madelijn Strick, Rob W. Holland, Rick B. van Baaren, Ad van Knippenberg & Ap Dijksterhuis. (2013) Humour in advertising: An associative processing model. European Review of Social Psychology 24:1, pages 32-69.
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Fereshte Rasty, Chia-Jung Chou & Davood Feiz. (2013) The Impact of Internet Travel Advertising Design, Tourists' Attitude, and Internet Travel Advertising Effect on Tourists' Purchase Intention: The Moderating Role of Involvement. Journal of Travel & Tourism Marketing 30:5, pages 482-496.
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Rodoula
H. Tsiotsou. (2013) Investigating the role of enduring and situational involvement with the program context on advertising effectiveness. Journal of Marketing Communications 19:2, pages 114-135.
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Rama Yelkur, Chuck Tomkovick, Ashley Hofer & Daniel Rozumalski. (2013) Super Bowl ad likeability: Enduring and emerging predictors. Journal of Marketing Communications 19:1, pages 58-80.
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Fei Xue & JosephE. Phelps. (2013) Self-Concept, Product Involvement, and Responses to Self-Congruent Advertising. Journal of Current Issues & Research in Advertising 34:1, pages 1-20.
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Hye
Jin Yoon & SpencerF. Tinkham. (2013) Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement. Journal of Advertising 42:1, pages 30-41.
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Yongick Jeong, Meghan Sanders & Xinshu Zhao. (2011) Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness. Journal of Marketing Communications 17:4, pages 263-279.
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Hwiman Chung & Xinshu Zhao. (2011) The Effects of Humor on Ad Processing: Mediating Role of Brand Familiarity. Journal of Promotion Management 17:1, pages 76-95.
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CharlesS. Gulas, KimK. McKeage & MarcG. Weinberger. (2010) It's Just a Joke. Journal of Advertising 39:4, pages 109-120.
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Mira Lee & Seounmi Youn. (2008) Leading National Advertisers' Uses of Advergames. Journal of Current Issues & Research in Advertising 30:2, pages 1-13.
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Jaylan Azer, Lorena Blasco-Arcas & Matthew Alexander. (2023) Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes. Journal of Service Research.
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Chia-Chen Lu. (2022) Exploring humorous design techniques in product through incongruity-resolution theory. International Journal of Technology and Design Education 33:3, pages 1037-1054.
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Hongjie Sun, Yong (Eddie) Luo, Feifei Liu & Ben Lowe. (2023) The Advertisement Puts Me Down, But I Like It. Journal of Advertising Research 63:2, pages 160-171.
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Dharun Kasilingam & Soundararaj Ajitha. (2022) Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands. Journal of Brand Management 29:4, pages 341-362.
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Ying Zhu, Valerie Lynette Wang, Yong J. Wang & Joicey J. Wei. (2021) How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers. International Journal of Consumer Studies 46:3, pages 716-730.
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Raffael Heiss. (2022) How Humorous Posts Influence Engagement With Political Posts on Social Media. Journal of Media Psychology 34:1, pages 16-29.
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Sheena W. Karangi & Ben Lowe. (2021) Haptics and brands: The effect of touch on product evaluation of branded products. Journal of Consumer Behaviour 20:6, pages 1480-1496.
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Kleopatra Konstantoulaki, Flora Kokkinaki & Ioannis Rizomyliotis. (2021) Choosing Among Alternative Brands: Revisiting the Way Involvement Drives Consumer Selectivity. Review of Marketing Science 19:1, pages 75-100.
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Vytautas Dikčius & Svetlana Ilciukiene. (2021) National or Global? Moderated Mediation Impact of Sports Celebrity Credibility on Consumer’s Purchase Intention. Organizations and Markets in Emerging Economies 12:1, pages 160-177.
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Mike Smith & Alan Pringle. (2021) Can the appropriate use of humour and anecdotes from practice improve the retention of information in nursing lectures and would stand-up comedy techniques aid lecturers?. British Journal of Mental Health Nursing 10:2, pages 1-13.
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Tooba Ali Akbar & Hatem El-Gohary. 2021. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing. Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
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Melany Cristina Mosquera Álvarez & Patricia Elizabeth Hidalgo Albuja. (2020) ¿Lo divertido se recuerda?: Humor como recurso para reducir la evasión publicitaria en redes sociales. Revista Scientific 5:18, pages 213-233.
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Vassiliki Grougiou, George Balabanis & Danae Manika. (2018) Does Humour Influence Perceptions of the Ethicality of Female-Disparaging Advertising?. Journal of Business Ethics 164:1, pages 1-16.
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Fiona X. Yang, IpKin Anthony Wong, Xiuchang Sherry Tan & Don Chi Wai Wu. (2020) The role of food festivals in branding culinary destinations. Tourism Management Perspectives 34, pages 100671.
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Sefa ERBAŞ. (2019) Reklam Beğenilirliğine Yönelik Bir Model ÖnerisiA Model Proposal for Ad Likeability. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:32, pages 621-641.
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Rohail Ashraf, Noel Albert, Dwight Merunka & Muhammad Asif Khan. (2019) Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics 32:2, pages 322-342.
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Taina Vuorela, Sari Alatalo & Eeva-Liisa Oikarinen. (2019) Playfulness in Online Marketing. International Journal of Innovation in the Digital Economy 10:3, pages 24-36.
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Adrian Furnham. (2019) Advertising: The contribution of applied cognitive psychology. Applied Cognitive Psychology 33:2, pages 168-175.
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Lu Lu & Christina Geng-Qing Chi. (2018) Examining diners’ decision-making of local food purchase: The role of menu stimuli and involvement. International Journal of Hospitality Management 69, pages 113-123.
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Yusnidah Ibrahim & Imran Arshad. (2017) Examining the impact of product involvement, subjective norm and perceived behavioral control on investment intentions of individual investors in Pakistan. Investment Management and Financial Innovations 14:4, pages 181-193.
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José Luis Ruiz-Real, Juan Carlos Gázquez-Abad, Irene Esteban-Millat & Francisco J. Martínez-López. (2017) The role of consumers’ attitudes in estimating consumer response to assortment composition. International Journal of Retail & Distribution Management 45:7/8, pages 782-807.
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Marconi Freitas da Costa, André Luiz de Moraes Patriota & Claudio Felisoni de Angelo. (2017) Propagandas de apelo emocional e utilitário: efeitos na atitude do consumidor e na percepção do brand equity de um celular Samsung. REGE - Revista de Gestão 24:3, pages 268-280.
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Leonidas Hatzithomas, Christina Boutsouki & Yorgos Zotos. (2016) The role of economic conditions on humor generation and attitude towards humorous TV commercials. HUMOR 29:4.
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