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International Journal of Advertising
The Review of Marketing Communications
Volume 24, 2005 - Issue 4
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Original Articles

Network structures of commercial portal sites

Implications for web advertising planning

Dongyoung SohnUniversity of South FloridaCorrespondence[email protected]
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Joonhyung JeeThe University of Texas at AustinView further author information
Pages 427-442 | Published online: 06 Jan 2015

Citations (3)

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Read on this site (1)

Andrea Spilker-Attig & Malte Brettel. (2010) Effectiveness of online advertising channels: a price-level-dependent analysis. Journal of Marketing Management 26:3-4, pages 343-360.
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Articles from other publishers (2)

Francisco Rejón-Guardia & Francisco J. Martínez-López. 2014. Handbook of Strategic e-Business Management. Handbook of Strategic e-Business Management 523 564 .
Malte Brettel & Andrea Spilker‐Attig. (2010) Online advertising effectiveness: a cross‐cultural comparison. Journal of Research in Interactive Marketing 4:3, pages 176-196.
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