International Journal of Advertising, Volume 24, Issue 4 (2005)

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International Journal of Advertising, Volume 24, Issue 4 (2005)

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Editorials

Editorial
Editorial
Douglas West
Pages: 425-426
Published online: 06 Jan 2015
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Original Articles

Article
Network structures of commercial portal sites
Implications for web advertising planning
Dongyoung Sohn & Joonhyung Jee
Pages: 427-442
Published online: 06 Jan 2015
AbstractforNetwork structures of commercial portal sites | References | PDF (132.2 KB)
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Article
Direct-to-consumer prescription drug advertising: understanding its consequences
Jisu Huh & Lee B. Becker
Pages: 443-468
Published online: 06 Jan 2015
AbstractforDirect-to-consumer prescription drug advertising: understanding its consequences | References | PDF (151.4 KB)
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Article
Behavioural response to sales promotion tools
A Hong Kong study
Yi-Zheng Shi, Ka-Man Cheung & Gerard Prendergast
Pages: 469-489
Published online: 06 Jan 2015
AbstractforBehavioural response to sales promotion tools | References | PDF (133.4 KB)
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Article
Investigating agency–client relationships in the Polish advertising industry
Dayananda Palihawadana & Bradley R. Barnes
Pages: 491-508
Published online: 06 Jan 2015
AbstractforInvestigating agency–client relationships in the Polish advertising industry | References | PDF (125.6 KB)
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Article
The importance of creative match in television sponsorship
Rosalind Masterson
Pages: 509-530
Published online: 06 Jan 2015
AbstractforThe importance of creative match in television sponsorship | References | PDF (179.8 KB)
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Article
Advertising and product launch strategies in the light of tobacco advertising legislation
Caroline Elliott & Pamela Lenton
Pages: 531-541
Published online: 06 Jan 2015
AbstractforAdvertising and product launch strategies in the light of tobacco advertising legislation | References | PDF (106.2 KB)
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Comment

Discussion
Comments
John Ford, George M. Zinkhan, Tim Ambler, Pierre Berthon & Leyland Pitt
Pages: 543-550
Published online: 06 Jan 2015
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Book Reviews

Book Review
Book Reviews
Stephanie O’Donohoe, Tony Regan, Chris Hackley & Rory Sutherland
Pages: 551-560
Published online: 06 Jan 2015
First Page PreviewforBook Reviews | Full Text | References | PDF (100.8 KB)
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Original Articles

Article
Global adspend trends
Colin Macleod
Pages: 561-563
Published online: 06 Jan 2015
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