Citations (22)
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Ilyoung Ju & Jong Woo Jun. (2023) Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences. Journal of Marketing Communications 0:0, pages 1-19.
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Yang Yang & Louisa Ha. (2021) Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective. Journal of Interactive Advertising 21:3, pages 297-305.
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Michelle R. Nelson, Chang Dae Ham, Eric Haley & Un Chae Chung. (2021) How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media. Journal of Interactive Advertising 21:3, pages 225-242.
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Jing Yang, Mengtian Jiang & Linwan Wu. (2021) Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?. Journal of Interactive Advertising 21:1, pages 17-33.
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Nezahat Ekici, Bayram Zafer Erdogan & Michael Basil. (2020) The Third-Person Perception of Sex Appeals in Hedonic and Utilitarian Product Ads. Journal of International Consumer Marketing 32:4, pages 336-351.
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Ruchika Sachdeva. (2020) An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making. Journal of Asia-Pacific Business 21:3, pages 207-226.
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Nina Åkestam. (2018) Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals. International Journal of Advertising 37:6, pages 871-892.
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Lijiang Shen, Ye Sun & Zhongdang Pan. (2018) Not All Perceptual Gaps Were Created Equal: Explicating the Third-Person Perception (TPP) as a Cognitive Fallacy. Mass Communication and Society 21:4, pages 399-424.
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Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni & Sebastian Lehmann. (2018) The use of sampling methods in advertising research: a gap between theory and practice. International Journal of Advertising 37:4, pages 650-663.
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Po-Lin Pan & Juan Meng. (2018) Are They Celebrity Followers? Examining the Third-Person Perception of Celebrity-Endorsed Advertising. Journal of Promotion Management 24:2, pages 233-250.
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Martin Eisend. (2017) The Third-Person Effect in Advertising: A Meta-Analysis. Journal of Advertising 46:3, pages 377-394.
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Articles from other publishers (11)
Debra Jones Ringold. (2023) Consumer skepticism, advertising regulation, and the internet: Questions worth exploring. Journal of Consumer Affairs 57:3, pages 1000-1014.
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Vahid Rahmani. (2023) Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge. AMS Review 13:1-2, pages 12-33.
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Carter Morgan & Daniel M. Zane. (2022) Practitioner Perspectives on Key Challenges in Pharmaceutical Marketing and Future Research Opportunities. Journal of Public Policy & Marketing 41:4, pages 368-382.
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Ahmad Daryanto & Bryan A. Lukas. (2022) Controlling for spurious moderation in marketing: A review of statistical techniques. Journal of Business Research 144, pages 180-192.
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Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal & Hanna Berg. (2021) Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing 55:13, pages 63-93.
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Svenja Mohr & Rainer Kühl. (2021) Exploring persuasion knowledge in food advertising: an empirical analysis. SN Business & Economics 1:8.
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Katherine-Lesly Ruiz-Sánchez & Eliana Gallardo-Echenique. (2020) Femvertising, igualdad de género y el efecto de la tercera persona en las mujeres trabajadoras de Gamarra. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias 14:1, pages 43-52.
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Giang V. Pham, Matthew Shancer & Michelle R. Nelson. (2019) Only other people post food photos on Facebook: Third-person perception of social media behavior and effects. Computers in Human Behavior 93, pages 129-140.
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Ziying Mo, Matthew Tingchi Liu & Yongdan Liu. (2018) Effects of functional green advertising on self and others. Psychology & Marketing 35:5, pages 368-382.
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Danae Manika, Diana Gregory-Smith & Savvas Papagiannidis. (2018) The influence of prior knowledge structures on website attitudes and behavioral intentions. Computers in Human Behavior 78, pages 44-58.
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Chang-Dae Ham & Michelle R. Nelson. (2016) The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising. Computers in Human Behavior 62, pages 689-702.
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