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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 1: Persuasion in advertising
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Original Articles

Message framing in green advertising: the effect of construal level and consumer environmental concern

Hua ChangSchool of Business Administration, Philadelphia University, Philadelphia, PA 19144, USACorrespondence[email protected]
,
Lingling ZhangDepartment of Mass Communication and Communication Studies; Towson University, 8000 York Road, Towson, MD 21252, USA
&
Guang-Xin XieCollege of Management, University of Massachusetts Boston, USA
Pages 158-176 | Received 16 Dec 2013, Accepted 24 Oct 2014, Published online: 09 Jan 2015

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Marijn H. C. Meijers, Marret K. Noordewier, Peeter W. J. Verlegh, Winne Willems & Edith G. Smit. (2019) Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity. International Journal of Advertising 38:8, pages 1202-1223.
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