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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 1: Persuasion in advertising
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Guest Editorial

Persuasion in advertising: when does it work, and when does it not?

Peeter W.J. VerleghVU University Amsterdam, the Netherlands
,
Marieke L. FransenUniversity of Amsterdam, the Netherlands
&
Amna KirmaniRobert H. Smith School of Business, University of Maryland, USA
Pages 3-5 | Published online: 09 Feb 2015

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Miju Choi & Youngjoon Choi. (2024) Emotional or rational? Effective ESG advertising messages for travel enterprises. Journal of Travel & Tourism Marketing 41:1, pages 68-87.
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Jue Wang, Shaoting Wen & Jiaolong Xue. (2023) Unraveling the Influential Mechanisms of Social Commerce Overloads on User Disengagement: The Buffer Effect of Guanxi. Psychology Research and Behavior Management 16, pages 1921-1945.
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Jie Xu. (2019) The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising. International Journal of Advertising 38:3, pages 405-427.
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Vinod Madhavan, Simon George & Gururaj Kidiyoor. (2019) Perceived intrusiveness of rich media ads in online advertising: Evidences from young Indian travellers. Cogent Economics & Finance 7:1.
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Chang-Dae Ham. (2017) Exploring how consumers cope with online behavioral advertising. International Journal of Advertising 36:4, pages 632-658.
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Charles R. Taylor. (2017) Native Advertising: The Black Sheep of the Marketing Family. International Journal of Advertising 36:2, pages 207-209.
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Hilde A. M. Voorveld, Corine S. Meppelink & Sophie C. Boerman. Consumers’ persuasion knowledge of algorithms in social media advertising: identifying consumer groups based on awareness, appropriateness, and coping ability. International Journal of Advertising 0:0, pages 1-27.
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Fatih Çelik, Mehmet Safa Çam & Mehmet Ali Koseoglu. (2022) Ad avoidance in the digital context: A systematic literature review and research agenda. International Journal of Consumer Studies 47:6, pages 2071-2105.
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Hao Zhang, Qingyue Lin, Chenyue Qi & Xiaoning Liang. (2022) The effects of online reviews on the popularity of user-generated design ideas within the Lego community. European Journal of Marketing 56:10, pages 2622-2648.
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Zofia Saternus, Patrick Weber & Oliver Hinz. (2022) The effects of advertisement disclosure on heavy and light Instagram users. Electronic Markets 32:3, pages 1351-1372.
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Rumen Pozharliev, Dario Rossi & Matteo De Angelis. (2022) Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality. European Journal of Marketing 56:3, pages 922-948.
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Hai Jian Wang, Xia Lei Yue, Aisha Rehman Ansari, Gui Qian Tang, Jian Yi Ding & Ya Qiong Jiang. (2022) Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising. Frontiers in Psychology 13.
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Yoon-Na Cho, Ha Eun Kim & Nara Youn. (2021) Together or alone on the prosocial path amidst the COVID-19 pandemic: the partitioning effect in experiential consumption. Journal of Research in Interactive Marketing 16:1, pages 64-81.
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Svenja Mohr & Rainer Kühl. (2021) Exploring persuasion knowledge in food advertising: an empirical analysis. SN Business & Economics 1:8.
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Claudia A. Rademaker, Marla Royne Stafford & Mikael Andéhn. (2020) Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. Journal of Advertising Research 60:3, pages 290-304.
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Martin Mudrik, Martin Rigelsky, Beata Gavurova, Radovan Bačik & Richard Fedorko. (2020) Comparison of influence of selected viral advertising attributes on shopping behavior of Millennials – empirical study. Innovative Marketing 16:3, pages 14-25.
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Ana Alina Tudoran. (2019) Why do internet consumers block ads? New evidence from consumer opinion mining and sentiment analysis. Internet Research 29:1, pages 144-166.
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Ali ARICI & Özgür KILINÇ. (2018) İkna Teorileri Çerçevesinde Yapı Reklamlarının AnaliziAnalysis of Construction Advertisements Within the Framework of Persuasion Theories. Erciyes İletişim Dergisi 5:4, pages 535-555.
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