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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 1: Persuasion in advertising
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Original Articles

Naïve theories about persuasion: implications for information processing and consumer attitude change

Pablo BriñolUniversidad Autónoma de Madrid, SpainCorrespondence[email protected]
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,
Derek D. RuckerNorthwestern University, Evanston, IL 60208, United StatesView further author information
&
Richard E. PettyOhio State University, Columbus, OH43210, United StatesView further author information
Pages 85-106 | Received 14 Dec 2013, Accepted 27 Aug 2014, Published online: 19 Jan 2015

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Pablo Briñol, Richard E. Petty & Jennifer Belding. (2017) Objectification of people and thoughts: An attitude change perspective. British Journal of Social Psychology 56:2, pages 233-249.
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Danae Manika, Savvas Papagiannidis & Michael Bourlakis. (2017) Understanding the effects of a social media service failure apology: A comparative study of customers vs. potential customers. International Journal of Information Management 37:3, pages 214-228.
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Kenneth G. DeMarree, Cory J. Clark, S. Christian Wheeler, Pablo Briñol & Richard E. Petty. (2017) On the pursuit of desired attitudes: Wanting a different attitude affects information processing and behavior. Journal of Experimental Social Psychology 70, pages 129-142.
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Zakary L. Tormala & Pablo Briñol. 2015. The Cambridge Handbook of Consumer Psychology. The Cambridge Handbook of Consumer Psychology 29 64 .

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