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Vera Butkouskaya, Joan Llonch-Andreu & María-del-Carmen Alarcón-del-Amo. (2021) Inter-Country Customer-Perspective Analysis of Strategic Antecedents and Consequences for Post-Purchase Behaviour in Integrated Marketing Communications (IMC). Journal of International Consumer Marketing 33:1, pages 68-83.
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Argyro Elisavet Manoli & Ian R. Hodgkinson. (2020) The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England. Journal of Strategic Marketing 28:6, pages 542-563.
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Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee & Charles R. Taylor. (2020) Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness. International Journal of Advertising 39:6, pages 761-782.
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Chingching Chang, Wei-Na Lee & Yuping Liu-Thompkins. (2019) Advertising in Asia: Theories and Implications for Practice. Journal of Advertising 48:5, pages 417-436.
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Wei-Na Lee. (2019) Exploring the Role of Culture in Advertising: Resolving Persistent Issues and Responding to Changes. Journal of Advertising 48:1, pages 115-125.
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