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International Journal of Advertising
The Review of Marketing Communications
Volume 35, 2016 - Issue 2
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Original Articles

IMC in an emerging economy: the Chinese perspective

Don SchultzIntegrated Marketing & Communications Department, Medill School, Northwestern University, Evanston, IL, USACorrespondence[email protected]
,
Guangzhi ChuAdvertising College, Communication University of China, Beijing, China
&
Beryl ZhaoIntegrated Marketing & Communications Department, Medill School, Northwestern University, Evanston, IL, USA
Pages 200-215 | Received 12 Jan 2012, Accepted 30 Jan 2015, Published online: 11 Mar 2015

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