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International Journal of Advertising
The Review of Marketing Communications
Volume 34, 2015 - Issue 5
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Editorials

The imminent return of the advertising jingle

Charles R. TaylorDepartment of Marketing and Business Law, Villanova University, Villanova, PA19085USACorrespondence[email protected]
Pages 717-719 | Published online: 26 Oct 2015

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Elyria Kemp, Yoon-Na Cho, My Bui & Alex Kintzer. Music to the ears: the role of sonic branding in advertising. International Journal of Advertising 0:0, pages 1-21.
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Julia Henriksen, Malin Hornebrant & Adele Berndt. (2022) Online casinos: advertising and avoidance among Generation Y consumers in Sweden. SN Business & Economics 2:1.
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Maria Vernuccio, Michela Patrizi & Alberto Pastore. (2020) Developing voice-based branding: insights from the Mercedes case. Journal of Product & Brand Management 30:5, pages 726-739.
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Delores Chambers, Edgar Chambers, Sandria Godwin, Alisa Doan & Sheryl Cates. (2020) Developing a Messaging Graphic for Storage Times of Refrigerated Ready to Eat (RTE) Foods for a Consumer Food Safety Health Campaign. European Journal of Investigation in Health, Psychology and Education 10:3, pages 859-875.
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