International Journal of Advertising, Volume 34, Issue 5 (2015)

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International Journal of Advertising, Volume 34, Issue 5 (2015)

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Editorials

Editorial
The imminent return of the advertising jingle
Charles R. Taylor
Pages: 717-719
Published online: 26 Oct 2015
First Page PreviewforThe imminent return of the advertising jingle | Full Text | References | PDF (42.9 KB)
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Original Articles

Article
Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects
Johannes Knoll, Holger Schramm, Christiana Schallhorn & Sabrina Wynistorf
Pages: 720-743
Published online: 23 Feb 2015
AbstractforGood guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects | Full Text | References | PDF (335.1 KB)
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Article
Dissociating explicit and implicit effects of cross-media advertising
Lisa Vandeberg, Jaap M.J. Murre, Hilde A.M. Voorveld & Edith G. Smit
Pages: 744-764
Published online: 23 Feb 2015
AbstractforDissociating explicit and implicit effects of cross-media advertising | Full Text | References | PDF (322.9 KB)
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Article
Factors to consider in improving prescription drug pharmacy leaflets
J. Craig Andrews, Jeremy Kees, Kala L. Paul, Terry C. Davis & Michael S. Wolf
Pages: 765-788
Published online: 15 Jul 2015
AbstractforFactors to consider in improving prescription drug pharmacy leaflets | Full Text | References | PDF (949.1 KB)
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Article
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia
Haesung Whang, Eunju Ko, Ting Zhang & Pekka Mattila
Pages: 789-811
Published online: 29 Jun 2015
AbstractforBrand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia | Full Text | References | PDF (417.3 KB)
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Article
Incivility in political advertisements: a look at the 2012 US presidential election
Ronald Paul Hill, Michael Capella & Yoon-Na Cho
Pages: 812-829
Published online: 25 Mar 2015
AbstractforIncivility in political advertisements: a look at the 2012 US presidential election | Full Text | References | PDF (168.4 KB)
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Call for Papers

Announcement
Call for papers: special issue on Latin America
Submission deadline 1 March 2016 (full papers)
Stephan Dahl
Pages: 830-831
Published online: 26 Oct 2015
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Editorial Board

Editorial Board
Page: ebi
Published online: 26 Oct 2015
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