Citations (27)
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Beatriz Gonzalez-Cavazos, Claudia Quintanilla & Edgardo Ayala. (2023) The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local. Journal of Global Marketing 36:5, pages 396-416.
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Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa & Justin Paul. (2023) Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising 52:4, pages 613-632.
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Girish Prayag & Giacomo Del Chiappa. (2023) Nostalgic feelings: motivation, positive and negative emotions, and authenticity at heritage sites. Journal of Heritage Tourism 18:3, pages 349-364.
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Charles R. Taylor. (2023) Getting sentimental about the need for more research on nostalgia in advertising. International Journal of Advertising 42:3, pages 459-460.
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Roy Dakroub, Helmi Issa & Jens Blumrodt. (2023) Predicting MMA leagues’ fan involvement through its brand credibility and league-brand associations. Managing Sport and Leisure 0:0, pages 1-19.
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R. Wixel Barnwell, Joel Collier & Kevin J. Shanahan. (2023) Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology. Journal of Advertising 52:2, pages 193-210.
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Ying Cheng & Xiaodi Yan. (2023) Effects of nostalgic messages on ad persuasiveness: a meta-analysis. International Journal of Advertising 42:2, pages 263-287.
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Jieling Zhou, Keheng Xiang, Qian Cheng & Cao Yang. (2021) Psychological and Behavioural Consistency Value Seeking of Tourists in Niche Tourism: Nostalgia, Authenticity Perception, and Satisfaction. Psychology Research and Behavior Management 14, pages 1111-1125.
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Ramendra Singh, Yukti Sharma & Jitender Kumar. (2021) A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements. Journal of Marketing Theory and Practice 29:3, pages 289-307.
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Sudhir Rana, Sachin Kumar Raut, Sanjeev Prashar & Abu Bakar Abdul Hamid. (2021) Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda. Journal of Promotion Management 27:2, pages 211-249.
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Fabien Pecot, Pierre Valette-Florence & Virginie De Barnier. (2019) Brand heritage as a temporal perception: conceptualisation, measure and consequences. Journal of Marketing Management 35:17-18, pages 1624-1643.
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Camilla Keim & Ralf Wagner. (2018) Back in time to move forward: An empirical study on luxury fashion vintage drivers. Journal of Global Fashion Marketing 9:2, pages 87-102.
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Anil Verma & G. Rajendran. (2017) The effect of historical nostalgia on tourists’ destination loyalty intention: an empirical study of the world cultural heritage site – Mahabalipuram, India. Asia Pacific Journal of Tourism Research 22:9, pages 977-990.
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Articles from other publishers (14)
Hülya KARABURGU & Yunus DURSUN. (2023) RETRO ÜRÜNLERİ ALGILAMA EĞİLİMLERİ İLE SATIN ALMA DAVRANIŞININ Y VE Z KUŞAĞI TÜKETİCİLERİ ÇERÇEVESİNDE İNCELENMESİEXAMINATION OF THE TENDENCIES TO PERCEIVE RETRO PRODUCTS AND PURCHASING BEHAVIORS WITHIN THE FRAMEWORK OF Y AND Z GENERATION OF CONSUMERS. Erciyes Akademi 37:1, pages 315-338.
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Marco PichierriMarco Pichierri. 2023. Nostalgia Marketing. Nostalgia Marketing
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Richard Huaman-Ramirez, Nada Maaninou, Dwight Merunka & Véronique Cova. (2020) How do consumers perceive old brands? Measurement and consequences of brand oldness associations. European Business Review 33:4, pages 566-596.
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Tuğsan KARADENİZ & Ayşe ŞAHİN. (2021) Kuşakların Nostalji Temalı Televizyon Reklamları Sonrası Tutumlarını İnceleyen Bir AraştırmaA Study Examining the Attitudes of Generations After Nostalgia-Themed Televısıon Commercials. Yönetim ve Ekonomi Dergisi 28:1, pages 227-241.
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Heli Hallikainen & Tommi Laukkanen. (2021) Trustworthiness in e-commerce: A replication study of competing measures. Journal of Business Research 126, pages 644-653.
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Seounmi Youn. (2020) A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook. Journal of Consumer Behaviour 19:4, pages 314-326.
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Naeem Gul Gilal, Jing Zhang, Faheem Gul Gilal & Rukhsana Gul Gilal. (2019) Bygone days and memories: the effects of nostalgic ads on consumer brand resurrection movements. Journal of Brand Management 27:2, pages 160-180.
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Jorge Pelegrín-Borondo, Ruben Fernández Ortiz & Lino Meraz-Ruiz. (2019) Emotions among winery tourists: new vs old wine world. International Journal of Wine Business Research 32:2, pages 181-201.
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Varsha Jain, Altaf Merchant, Subhadip Roy & John B. Ford. (2019) Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India. Journal of Business Research 99, pages 140-156.
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John B. Ford. (2019) Major Mistakes Made in Cross-Cultural Marketing Research. Projectics / Proyéctica / Projectique n°21:3, pages 13-21.
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Fabien Pecot & Virginie De Barnier. (2017) Brand heritage: The past in the service of brand management. Recherche et Applications en Marketing (English Edition) 32:4, pages 72-90.
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Fabien Pecot & Virginie De Barnier. (2017) Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing (French Edition) 32:4, pages 77-96.
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Hsuan-Yi Chou & Divya Singhal. (2017) Nostalgia advertising and young Indian consumers: The power of old songs. Asia Pacific Management Review 22:3, pages 136-145.
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