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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 1: International Conference on Research in Advertising (ICORIA) 2015
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Articles

Brand placement repetition in a fictional text

Yana R. AvramovaMarketing Department, Faculty of Applied Economics, University of Antwerp, Prinsstraat 13, 2000Antwerp, BelgiumCorrespondence[email protected]
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Patrick De PelsmackerMarketing Department, Faculty of Applied Economics, University of Antwerp, Prinsstraat 13, 2000Antwerp, Belgium;Department of Marketing, Faculty of Economics and Business Administration, Ghent University, BelgiumView further author information
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Nathalie DensMarketing Department, Faculty of Applied Economics, University of Antwerp, Prinsstraat 13, 2000Antwerp, Belgium;Antwerp Management School, Antwerp, BelgiumView further author information
Pages 38-59 | Received 15 Jun 2015, Accepted 15 Apr 2016, Published online: 10 May 2016

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Read on this site (5)

Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2023) Reader and author attitudes towards brand placement in fiction. International Journal of Advertising 42:5, pages 835-867.
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Garim Lee, Asma Sifaoui & Claire M. Segijn. (2023) Exploring the Effect of Synced Brand versus Competitor Brand on Brand Attitudes and Purchase Intentions. Journal of Interactive Advertising 23:2, pages 149-165.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2022) The Effects of Brand Placement Disclosures in Fiction. Journal of Advertising 51:4, pages 450-468.
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Davit Davtyan & Armen Tashchian. (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures. Journal of Current Issues & Research in Advertising 43:3, pages 319-335.
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Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2017) Brand placement in text: the short- and long-term effects of placement modality and need for cognition. International Journal of Advertising 36:5, pages 682-704.
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Articles from other publishers (13)

Veronica L. Thomas & Jamie L. Grigsby. (2024) Narrative transportation: A systematic literature review and future research agenda. Psychology & Marketing.
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William G. Shadel, Steven C. Martino, Claude M. Setodji, Michael Dunbar, Desmond Jenson, Jody CS. Wong & Grace Falgoust. (2024) Doing more with less: A proposal to advance cigarette packaging regulations in the United States. International Journal of Drug Policy 124, pages 104308.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2021) The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electronic Commerce Research 23:3, pages 1921-1940.
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Kirk Kristofferson & Lea Dunn. (2022) The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude. Journal of the Academy of Marketing Science 51:3, pages 716-745.
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Asma Sifaoui, Garim Lee & Claire M. Segijn. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 137 147 .
Davit Davtyan & Armen Tashchian. (2022) Exploring the impact of brand placement repetition on the effectiveness of umbrella branding. Journal of Product & Brand Management 31:7, pages 1077-1090.
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Chaohua Huang, Shaoshuang Zhuang, Ziyuan Li & Jingke Gao. (2022) Creating a Sincere Sustainable Brand: The Application of Aristotle’s Rhetorical Theory to Green Brand Storytelling. Frontiers in Psychology 13.
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Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2021) Brand placement across media: The interaction of placement modality and frequency in film versus text. Journal of Business Research 128, pages 20-30.
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Davit Davtyan, Isabella Cunningham & Armen Tashchian. (2020) Effectiveness of brand placements in music videos on viewers’ brand memory, brand attitude and behavioral intentions. European Journal of Marketing 55:2, pages 420-443.
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Chaohua Huang & Rui Guo. (2020) The effect of a green brand story on perceived brand authenticity and brand trust: the role of narrative rhetoric. Journal of Brand Management 28:1, pages 60-76.
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Harper A. RoehmJrJr & Michelle L. Roehm. (2019) Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies. Journal of Consumer Behaviour 18:4, pages 283-290.
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Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2018) How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses. Journal of Brand Management 25:6, pages 500-518.
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Nathalie Dens, Patrick De Pelsmacker & Yann Verhellen. (2018) Better together? Harnessing the power of brand placement through program sponsorship messages. Journal of Business Research 83, pages 151-159.
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