International Journal of Advertising, Volume 36, Issue 1 (2017)

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International Journal of Advertising, Volume 36, Issue 1 (2017)

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International Conference on Research in Advertising (ICORIA) 2015

Editorial

Editorial
The importance of research by cross-national teams
Charles R. Taylor
Pages: 1-2
Published online: 22 Dec 2016
CitationforThe importance of research by cross-national teams | Full Text | References | PDF (35.5 KB)
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Free Access

Introduction

Introduction
International diversity of authorship in advertising research
Martin Eisend
Pages: 3-10
Published online: 30 Sep 2016
AbstractforInternational diversity of authorship in advertising research | Full Text | References | PDF (79.9 KB)
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Articles

Article
Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact
Terri H. Chan, Caleb H. Tse & Kineta Hung
Pages: 11-37
Published online: 07 Apr 2016
AbstractforProductivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact | Full Text | References | PDF (387.7 KB)
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Article
Brand placement repetition in a fictional text
Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens
Pages: 38-59
Published online: 10 May 2016
AbstractforBrand placement repetition in a fictional text | Full Text | References | PDF (280 KB)
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Article
The role of customization, brand trust, and privacy concerns in advergaming
Verena M. Wottrich, Peeter W.J. Verlegh & Edith G. Smit
Pages: 60-81
Published online: 24 May 2016
AbstractforThe role of customization, brand trust, and privacy concerns in advergaming | Full Text | References | PDF (344.3 KB)
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Open Access
Article
Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials
Cristel Antonia Russell, John L. Swasy, Dale Wesley Russell & Larry Engel
Pages: 82-106
Published online: 04 Jul 2016
AbstractforEye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials | Full Text | References | PDF (642.4 KB)
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Article
‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements
Stefan F. Bernritter, Annemijn C. Loermans, Peeter W.J. Verlegh & Edith G. Smit
Pages: 107-120
Published online: 20 May 2016
Abstractfor‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements | Full Text | References | PDF (265.7 KB)
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Open Access
Article
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Lucia Porcu, Salvador del Barrio-García, Juan Miguel Alcántara-Pilar & Esmeralda Crespo-Almendros
Pages: 121-141
Published online: 16 May 2016
AbstractforDo adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? | Full Text | References | PDF (567.6 KB)
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Article
Too good to be true: the role of online reviews’ features in probability to buy
Ewa Maslowska, Edward C. Malthouse & Stefan F. Bernritter
Pages: 142-163
Published online: 24 Jun 2016
AbstractforToo good to be true: the role of online reviews’ features in probability to buy | Full Text | References | PDF (348.1 KB)
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Article
How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?
Sonja Bidmon
Pages: 164-189
Published online: 14 Apr 2016
AbstractforHow does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents? | Full Text | References | PDF (402.1 KB)
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Article
Effects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor
Anna Rößner, Maren Kämmerer & Martin Eisend
Pages: 190-205
Published online: 12 Apr 2016
AbstractforEffects of ethnic advertising on consumers of minority and majority groups: the moderating effect of humor | Full Text | References | PDF (393 KB)
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