Citations (25)
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Ekta Srivastava, Bharadhwaj Sivakumaran, Satish S. Maheswarappa & Justin Paul. (2023) Nostalgia: A Review, Propositions, and Future Research Agenda. Journal of Advertising 52:4, pages 613-632.
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Martin Eisend & Anna Rößner. (2022) Breaking Gender Binaries. Journal of Advertising 51:5, pages 557-573.
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Hye Jin Yoon, Sukki Yoon, Srdan Zdravkovic, Ivana Kursan Milakovic, Dario Miocevic & Yung Kyun Choi. (2021) Comedic violence in advertising: cultural third-person effects among U.S., Korean, and Croatian consumers. International Journal of Advertising 40:7, pages 1047-1072.
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Jiaoju Ge, Yuepeng Sui, Xiaofeng Zhou & Guoxin Li. (2021) Effect of short video ads on sales through social media: the role of advertisement content generators. International Journal of Advertising 40:6, pages 870-896.
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Veronica L. Thomas & Kendra Fowler. (2021) Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media. Journal of Advertising 50:4, pages 441-460.
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Chingching Chang. (2021) How morality judgments influence humor perceptions of prankvertising. International Journal of Advertising 40:2, pages 246-271.
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James Mark Mayer, Piyush Kumar & Hye Jin Yoon. (2019) Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising. International Journal of Advertising 38:7, pages 1000-1024.
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Lachezar Ivanov, Martin Eisend & Tomas Bayon. (2019) Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor. International Journal of Advertising 38:7, pages 979-999.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Gary D. Gregory, Heather J. Crawford, Lu Lu & Liem Ngo. (2019) Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China. International Journal of Advertising 38:7, pages 957-978.
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Jennifer Zarzosa & Bruce A. Huhmann. (2019) Measures of aesthetic dimensions and reactions in advertising. International Journal of Advertising 38:2, pages 258-275.
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Charles S. Gulas, Kunal Swani & Marc G. Weinberger. (2019) Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media. Journal of Current Issues & Research in Advertising 40:1, pages 3-19.
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Martin Eisend. (2018) Explaining the use and effects of humour in advertising: an evolutionary perspective. International Journal of Advertising 37:4, pages 526-547.
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Małgorzata Karpińska-Krakowiak & Artur Modliński. (2018) The Effects of Pranks in Social Media on Brands. Journal of Computer Information Systems 58:3, pages 282-290.
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Articles from other publishers (11)
Ying Zhu, Yong Wang, Joicey Wei & Andy Hao. (2023) Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads. Journal of Research in Interactive Marketing 17:6, pages 848-864.
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Maria C. Voutsa, Leonidas Hatzithomas, Eirini Tsichla & Christina Boutsouki. (2022) Face reading the emotions of gelotophobes toward disparaging humorous advertising. The European Journal of Humour Research 10:3, pages 88-112.
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Richard Freeman, Ben Marder, Matthew Gorton & Rob Angell. (2022) Would you share that? How the intensity of violent and sexual humor, gender and audience diversity affect sharing intentions for online advertisements. Information Technology & People.
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John B. Dinsmore, Kunal Swani, Ciro Troise, Wakiuru Wamwara & Bin Li. (2022) Antecedents and consequences of sending and receiving information in mobile gaming apps. Digital Business 2:2, pages 100031.
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Raja Ahmed Jamil, Abdul Qayyum & Mohammad Saeed Lodhi. (2021) Skepticism Toward Online Advertising. International Journal of Online Marketing 12:1, pages 1-21.
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Leonidas Hatzithomas, Maria C. Voutsa, Christina Boutsouki & Yorgos Zotos. (2021) A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridicule. Journal of Consumer Behaviour 20:4, pages 923-941.
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Eirini Tsichla, Maria C. Voutsa, Kostoula Margariti & Leonidas Hatzithomas. 2021. Advances in Advertising Research (Vol. XI). Advances in Advertising Research (Vol. XI)
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Youngseung Jeon, Seung Gon Jeon & Kyungsik Han. (2020) Better targeting of consumers: Modeling multifactorial gender and biological sex from Instagram posts. User Modeling and User-Adapted Interaction 30:5, pages 833-866.
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Susan D. Myers, George D. Deitz, Bruce A. Huhmann, Subhash Jha & Jennifer H. Tatara. (2020) An eye-tracking study of attention to brand-identifying content and recall of taboo advertising. Journal of Business Research 111, pages 176-186.
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Sony Kusumasondjaja. (2019) Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram. Journal of Fashion Marketing and Management: An International Journal 24:1, pages 15-31.
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Kasey Windels. (2019) Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women. Qualitative Market Research: An International Journal 22:3, pages 325-343.
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