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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 1: International Conference on Research in Advertising (ICORIA) 2015
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Articles

Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials

Cristel Antonia RussellKogod School of Business, American University, 4400 Massachusetts Ave, NW, Washington, DC20016, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-1918-6381View further author information
ORCID Icon,
John L. SwasyKogod School of Business, American University, 4400 Massachusetts Ave, NW, Washington, DC20016, USAView further author information
,
Dale Wesley RussellF. Edward Hebert School of Medicine, Uniformed Services University of the Health Sciences, 4301 Jones Bridge Road, Bethesda, MD20814, USAView further author information
&
Larry EngelSchool of Communication, American University, 4400 Massachusetts Ave, NW, Washington, DC20016, USAView further author information
Pages 82-106 | Received 09 Aug 2015, Accepted 06 May 2016, Published online: 04 Jul 2016

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Leonidas Hatzithomas, Fotini Theodorakioglou, Kostoula Margariti & Christina Boutsouki. (2023) Cross-media advertising strategies and brand attitude: the role of cognitive load. International Journal of Advertising 0:0, pages 1-33.
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Jinhee Lee & Moonhee Cho. (2022) The (in)congruency effects of message framing and image valence on consumers’ responses to green advertising: Focus on issue involvement as a moderator. Journal of Marketing Communications 28:6, pages 617-636.
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Christopher L. Newman & Saim Kashmiri. (2022) The unintended effects of health information base rates on health risk estimates and behavioral intentions. International Journal of Advertising 41:6, pages 1038-1063.
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Claudia Parvanta, R.W. Hammond, W. He, R. Zemen, S. Boddupalli, K. Walker, H. Chen & R.N. Harner. (2022) Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs. Journal of Health Communication 27:5, pages 281-291.
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Haeran Jae & Devon S. DelVecchio. (2022) Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Journal of Global Marketing 35:2, pages 115-132.
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Jiawei Liu, Rosemary J. Avery, Jungyon Janice Kim & Jeff Niederdeppe. (2022) Maintaining a Fair Balance? Narrative and Non-Narrative Strategies in Televised Direct-to-Consumer Advertisements for Prescription Drugs Aired in the United States, 2003–2016. Journal of Health Communication 27:3, pages 183-191.
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Helen W. Sullivan, Wen-Hung Chen & Kevin R. Betts. (2021) Assessing the Inclusion of Foil Items in a Scale to Measure Recognition of Health Messages. Communication Methods and Measures 15:3, pages 211-221.
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Ilwoo Ju, Taehwan Park & Jennifer E. Ohs. (2020) Consumer Engagement with Prescription Medicine Decisions: Influences of Health Beliefs and Health Communication Sources. Health Communication 35:2, pages 135-147.
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Andy J. King, Nadine Bol, R. Glenn Cummins & Kevin K. John. (2019) Improving Visual Behavior Research in Communication Science: An Overview, Review, and Reporting Recommendations for Using Eye-Tracking Methods. Communication Methods and Measures 13:3, pages 149-177.
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Jennifer Gerard Ball & Janelle Applequist. (2019) The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Journal of Health Communication 24:5, pages 512-524.
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Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Kathryn J. Aikin, Helen W. Sullivan, Andrew Caporaso, Victoria Hoverman, Ting Yan, Douglas Williams & Jennifer Crafts. (2022) Attention to risk information in direct‐to‐consumer prescription drug print ads: An eye‐tracking study. Pharmacoepidemiology and Drug Safety 32:3, pages 312-320.
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Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández & José-Ángel Ibáñez-Zapata. (2020) Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions. International Journal of Business Communication 60:1, pages 24-61.
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Nicolas Hamelin, Sameh Al-Shihabi, Sara Quach & Park Thaichon. (2021) Forecasting Advertisement Effectiveness: Neuroscience and Data Envelopment Analysis. Australasian Marketing Journal 30:4, pages 313-330.
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Jesse King, Christopher Yencha, Leslie Koppenhafer & Robert Madrigal. (2022) A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements. Journal of Public Policy & Marketing 41:4, pages 353-367.
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Sabrina H. Kessler. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication 1 4 .
Pedro Miguel Oliveira, João Guerreiro & Paulo Rita. (2022) Neuroscience research in consumer behavior: A review and future research agenda. International Journal of Consumer Studies 46:5, pages 2041-2067.
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Mustafa MERDİN. (2022) SON YILLARDA YAPILAN TÜKETİCİ ZİHNİ VE NÖROPAZARLAMA ARAŞTIRMALARI ÜZERİNE BİR DERLEME ÇALIŞMASIA Review of Research Studies into Consumer Mind and Neuromarketing in Recent Years. Karatay Sosyal Araştırmalar Dergisi:8, pages 147-167.
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Yunen Zhang, Park Thaichon & Wei Shao. (2022) Neuroscientific Research Methods and Techniques in Consumer Research. Australasian Marketing Journal, pages 144135822210853.
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Brittney Keller-Hamilton, Makala Fioritto, Elizabeth G. Klein, Marielle C. Brinkman, Michael L. Pennell, Paul Nini, Joanne G. Patterson & Amy K. Ferketich. (2022) Visual attention to blu’s parody warnings and the FDA’s warning on e-cigarette advertisements. Addictive Behaviors 125, pages 107169.
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Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández & Ana-Belén Bastidas-Manzano. 2022. Case Based Research in Tourism, Travel, Hospitality and Events. Case Based Research in Tourism, Travel, Hospitality and Events 255 275 .
Lisa Schoner-Schatz, Verena Hofmann & Nicola E. Stokburger-Sauer. (2021) Destination’s social media communication and emotions: An investigation of visit intentions, word-of-mouth and travelers’ facially expressed emotions. Journal of Destination Marketing & Management 22, pages 100661.
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Ahmed H. Alsharif, Nor Zafir Md Salleh, Rohaizat Baharun, Alharthi Rami Hashem E, Aida Azlina Mansor, Javed Ali & Alhamzah F. Abbas. (2021) Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes. Sustainability 13:11, pages 6488.
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Juan Sánchez-Fernández, Luis-Alberto Casado-Aranda & Ana-Belén Bastidas-Manzano. (2021) Consumer Neuroscience Techniques in Advertising Research: A Bibliometric Citation Analysis. Sustainability 13:3, pages 1589.
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Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández & Arminda Paço. 2021. Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines. Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines 158 179 .
Jesse King, Leslie Koppenhafer & Robert Madrigal. (2020) Look, Puppies! A Visual Content Analysis of Required Risk Statements Embedded in Direct-to-Consumer Pharmaceutical Advertising. Journal of Public Policy & Marketing 40:1, pages 45-61.
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Mariam F Alkazemi & Stephanie K Van Stee. (2020) Electronic direct-to-consumer advertising of pharmaceuticals: an assessment of textual and visual content of websites. Health Education Research 35:2, pages 134-151.
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Yetkin Bulut & Burak Arslan. 2020. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience 104 126 .
Esta D. Shah, Lindsay R. L. Larson & Luther L. DentonIIIIII. (2019) Animation and Consumer Perceptions of DTC Pharmaceutical Advertisement. Journal of Consumer Affairs 53:4, pages 1456-1477.
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Viorela Dan. 2019. The Palgrave Handbook of Deceptive Communication. The Palgrave Handbook of Deceptive Communication 839 855 .
Weng Marc Lim. (2018) Demystifying neuromarketing. Journal of Business Research 91, pages 205-220.
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Marcelo Fabián Ponce. (2018) Medición de la calidad de la prescripción de medicamentos y el problema de la prevención de las prescripciones inapropiadas: Una revisión (Pharmaceutical Prescription Quality Measurement and the Problem of the Prevention of Inappropriate Prescriptions: A Review). SSRN Electronic Journal.
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