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Citations (42)
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Read on this site (21)
Sophie C. Boerman, Esther Rozendaal & Eva A. van Reijmersdal. (2024) The development and testing of a pictogram signaling advertising in online videos. International Journal of Advertising 43:4, pages 672-691.
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Sheli Smith, Caroline J Oates & Fraser McLeay. (2024) Slimy tactics: the covert commercialisation of child-targeted content. Journal of Strategic Marketing 32:3, pages 304-316.
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Fu Guo, Jingyu Li, Guoquan Ye, Zeyu Zhang & Jiahao Chen. (2024) Advertising disclosure in sponsored vlogs: an eye-tracking study on the effects of disclosure timing and the moderating role of disclosure type. Chinese Journal of Communication 17:1, pages 78-97.
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Tom Dobber, Sanne Kruikemeier, Fabio Votta, Natali Helberger & Ellen P. Goodman. (2023) The effect of traffic light veracity labels on perceptions of political advertising source and message credibility on social media. Journal of Information Technology & Politics 0:0, pages 1-16.
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Femke Loose, Liselot Hudders, Ini Vanwesenbeeck & Steffi De Jans. (2023) Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children. Journal of Advertising 52:3, pages 439-455.
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Sophie C. Boerman, Eva A. Van Reijmersdal & Esther Rozendaal. (2023) A closer investigation of dispositional persuasion knowledge of sponsored content: Exploring determinants and clusters. Journal of Marketing Communications 0:0, pages 1-21.
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Eunjoo Choi. (2023) Brand Integration, Disclosure, and Ethics in Child-Targeted YouTube Videos: A Content Analysis. Journal of Media Ethics 38:1, pages 34-47.
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Esther Rozendaal & Moniek Buijzen. (2023) Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s). International Journal of Advertising 42:1, pages 78-86.
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Jessica Castonguay. (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind. Journal of Current Issues & Research in Advertising 43:3, pages 237-255.
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Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie & Moniek Buijzen. (2022) Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology 25:1, pages 51-81.
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Sophie C. Boerman & Céline M. Müller. (2022) Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment. International Journal of Advertising 41:1, pages 6-29.
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Alexander Pfeuffer, Xinyu Lu, Yiran Zhang & Jisu Huh. (2021) The Effect of Sponsorship Disclosure in YouTube Product Reviews. Journal of Current Issues & Research in Advertising 42:4, pages 391-410.
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Alexander Pfeuffer & Jisu Huh. (2021) Effects of different sponsorship disclosure message types on consumers’ trust and attitudes. International Journal of Advertising 40:1, pages 49-80.
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Ines Spielvogel, Brigitte Naderer & Jörg Matthes. (2021) Disclosing product placement in audiovisual media services: a practical and scientific perspective on the implementation of disclosures across the European Union. International Journal of Advertising 40:1, pages 5-25.
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Rodrigo Uribe & Alejandra Fuentes-García. (2020) Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children. Health Communication 35:11, pages 1415-1425.
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Ines Spielvogel, Brigitte Naderer & Jörg Matthes. (2020) Again and again: exploring the influence of disclosure repetition on children’s cognitive processing of product placement. International Journal of Advertising 39:5, pages 611-630.
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Tong (Tony) Bao, Tung-lung Steven Chang, Alex Jiyoung Kim & Sue H. Moon. (2019) The characteristics and business impact of children’s electronic word of mouth in marketing communications. International Journal of Advertising 38:5, pages 731-759.
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Brigitte Naderer, Jörg Matthes & Ines Spielvogel. (2019) How brands appear in children's movies. A systematic content analysis of the past 25 Years. International Journal of Advertising 38:2, pages 237-257.
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Cristel Antonia Russell. (2019) Expanding the Agenda of Research on Product Placement: A Commercial Intertext. Journal of Advertising 48:1, pages 38-48.
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Steffi De Jans, Veroline Cauberghe & Liselot Hudders. (2018) How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog. Journal of Advertising 47:4, pages 309-325.
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Steffi De Jans, Ini Vanwesenbeeck, Veroline Cauberghe, Liselot Hudders, Esther Rozendaal & Eva A. van Reijmersdal. (2018) The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising. Journal of Advertising 47:3, pages 255-269.
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Articles from other publishers (21)
Anand Jhawar, Sanjeev Varshney & Prashant Kumar. (2024) The grey side of influencer marketing: Content, contexts, and consequences. Journal of Consumer Behaviour.
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Sheau-Fen Yap & Weng Marc Lim. (2023) A Paradox Theory of Social Media Consumption and Child Well-Being. Australasian Marketing Journal 32:1, pages 65-75.
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Víctor Álvarez-Rodríguez & Gloria Jiménez-Marín. (2023) Donde todos conocen tu nombre. La ficción como identidad de marca. Teknokultura. Revista de Cultura Digital y Movimientos Sociales Avance en línea, pages 1-14.
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Li Chen, Yajie Yan & Andrew N. Smith. (2022) What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies. Journal of the Academy of Marketing Science 51:1, pages 198-221.
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Ozge Sigirci, A. Ercan Gegez, Hilal Aytimur & E. Eser Gegez. (2022) Children in marketing: A review, synthesis and research agenda. International Journal of Consumer Studies 46:5, pages 1594-1639.
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Eva A. van Reijmersdal, Suzanna J. Opree & Robert F. Cartwright. (2022) Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos. Communications 47:1, pages 93-113.
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Bianca HarmsJanny C. HoekstraTammo H. A. Bijmolt. (2022) Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires. Journal of Interactive Marketing 57:1, pages 35-53.
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Ines Katrin Spielvogel. (2021) A Path Toward a More Understandable Advertising Disclosure for Children. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43, pages 97-126.
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Laura Herrewijn, Steffi De Jans, Liselot Hudders & Veroline Cauberghe. (2021) Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy. Electronic Commerce Research and Applications 46, pages 101036.
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Fanny Fong Yee Chan. (2020) Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude. Journal of Business Research 120, pages 31-41.
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Steffi De Jans & Liselot Hudders. (2020) Disclosure of Vlog Advertising Targeted to Children. Journal of Interactive Marketing 52, pages 1-19.
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Steffi De Jans, Dieneke Van de Sompel, Marijke De Veirman & Liselot Hudders. (2020) #Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations. Computers in Human Behavior 109, pages 106342.
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Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie, Eva A. van Reijmersdal & Moniek Buijzen. (2020) Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Frontiers in Psychology 11.
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Eva A. Van Reijmersdal, Esther Rozendaal, Liselot Hudders, Ini Vanwesenbeeck, Veroline Cauberghe & Zeph M.C. Van Berlo. (2022) Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence. Journal of Interactive Marketing 49:1, pages 94-106.
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Sophie C. Boerman & Eva A. van Reijmersdal. (2020) Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship. Frontiers in Psychology 10.
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Marijke De Veirman, Liselot Hudders & Michelle R. Nelson. (2019) What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research. Frontiers in Psychology 10.
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Pieter De Pauw, Verolien Cauberghe & Liselot Hudders. (2018) Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers. Communication Research 46:8, pages 1197-1221.
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Ann‐Marie Kennedy, Katharine Jones & Janine Williams. (2019) Children as Vulnerable Consumers in Online Environments. Journal of Consumer Affairs 53:4, pages 1478-1506.
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Kristien Daems, Freya De Keyzer, Patrick De Pelsmacker & Ingrid Moons. (2019) Personalized and cued advertising aimed at children. Young Consumers 20:2.
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Liselot Hudders & Veroline Cauberghe. (2018) The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements. Journal of Consumer Behaviour 17:2, pages 197-210.
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