International Journal of Advertising, Volume 37, Issue 4 (2018)

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International Journal of Advertising, Volume 37, Issue 4 (2018)

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Editorial

Editorial
Global Consumer Culture and Advertising Research
Charles R. Taylor
Pages: 505-507
Published online: 17 May 2018
First Page PreviewforGlobal Consumer Culture and Advertising Research | Full Text | References | PDF (203.3 KB)
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Articles

Article
Disclosing brand placement to young children
Pieter De Pauw, Liselot Hudders & Verolien Cauberghe
Pages: 508-525
Published online: 14 Jun 2017
AbstractforDisclosing brand placement to young children | Full Text | References | PDF (562.6 KB)
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Article
Explaining the use and effects of humour in advertising: an evolutionary perspective
Martin Eisend
Pages: 526-547
Published online: 06 Jun 2017
AbstractforExplaining the use and effects of humour in advertising: an evolutionary perspective | Full Text | References | PDF (416 KB)
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Article
Family-based treatment for obesity in tweens: a three-year longitudinal follow-up study
Hongsik J. Cheon, Jay R. Fraser & Trang Kieu Nguyen
Pages: 548-567
Published online: 29 Jun 2017
AbstractforFamily-based treatment for obesity in tweens: a three-year longitudinal follow-up study | Full Text | References | PDF (437 KB)
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Article
The sweet smell of advertising: the essence of matching scents with other ad cues
Yaniv Gvili, Shalom Levy & Moty Zwilling
Pages: 568-590
Published online: 16 Jun 2017
AbstractforThe sweet smell of advertising: the essence of matching scents with other ad cues | Full Text | References | PDF (591.7 KB)
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Article
An investigation of the influence of cinema environment on advertising effectiveness
Sheng Yuan
Pages: 591-608
Published online: 20 Jun 2017
AbstractforAn investigation of the influence of cinema environment on advertising effectiveness | Full Text | References | PDF (338.2 KB)
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Article
Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions
Sidharth Muralidharan, Carrie La Ferle & Sanjukta Pookulangara
Pages: 609-632
Published online: 20 Jun 2017
AbstractforStudying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions | Full Text | References | PDF (881.4 KB)
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Article
The myth of big data: Chinese advertising practitioners’ perspective
Huan Chen & Liling Zhou
Pages: 633-649
Published online: 28 Jun 2017
AbstractforThe myth of big data: Chinese advertising practitioners’ perspective | Full Text | References | PDF (489.1 KB)
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Article
The use of sampling methods in advertising research: a gap between theory and practice
Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni & Sebastian Lehmann
Pages: 650-663
Published online: 13 Jul 2017
AbstractforThe use of sampling methods in advertising research: a gap between theory and practice | Full Text | References | PDF (375.8 KB)
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