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Amber Waqar, Mahwish Jamil, Nabil Mohemmed AL-Hazmi & Aleena Amir. (2024) Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traits. Cogent Business & Management 11:1.
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Felix Septianto, Frank Mathmann, Linda D. Hollebeek & E. Tory Higgins. (2023) Leveraging Social Media Advertising to Foster Female Consumers’ Empowerment and Engagement: The Role of Regulatory Mode. Journal of Advertising 52:5, pages 688-705.
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Jennifer C. Lucas & Elizabeth Ossoff. (2023) It’s not me, it’s you: perceptions of others and attitudes toward a female nominee in the 2020 New Hampshire democratic primary. Politics, Groups, and Identities 11:2, pages 425-443.
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Ria Wiid, Tomas Müllern & Adele Berndt. (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 44:1, pages 1-23.
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Neema Varghese & Navin Kumar. (2022) Feminism in advertising: Irony or revolution? A critical review of femvertising. Feminist Media Studies 22:2, pages 441-459.
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Articles from other publishers (14)
Ala Bawazir & Syed Arabi Idid. (2024) The impact of third-person effect on social networking sites privacy risks and protective measures adoption among Yemeni students in Malaysia. Heliyon 10:9, pages e30386.
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Delphine Caruelle. (2024) Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation. Journal of Product & Brand Management.
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Aleena Amir, David Roca, Lubaba Sadaf & Asfia Obaid. (2023) How does femvertising work in a patriarchal context? An unwavering consumer perspective. Corporate Communications: An International Journal 29:2, pages 170-186.
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Claudia L. Gomez‐Borquez, Anna Török, Edgar Centeno‐Velázquez & Erzsébet Malota. (2024) Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies 48:2.
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Fatma Zeynep ÖZATA, Fuat EROL & Sinan TANYOLU. (2023) Femvertising Uygulamalarının Tüketici Tutum ve Davranış Niyetlerine Etkisi: Kendini Feminist Tanımlamanın Düzenleyici RolüThe Effect of Femvertising on Consumer Attitudes and Behavioral Intentions: Moderating Role of Feminist Identity. Türkiye İletişim Araştırmaları Dergisi:44, pages 46-72.
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Tong Jee Goh & Shirley S. Ho. (2023) Public buying behaviors during the COVID-19 pandemic: the influence of attitude and perceived social norms from a presumed media influence perspective. Frontiers in Communication 8.
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Eathar Abdul-Ghani, Jungkeun Kim, Junbum Kwon, Kenneth F. Hyde & Yuanyuan (Gina) Cui. (2022) Love or like: gender effects in emotional expression in online reviews. European Journal of Marketing 56:12, pages 3592-3616.
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Ninowska-Camila Carbajal-Obando, Melina Mezarina & Eliana Gallardo-Echenique. 2022. Marketing and Smart Technologies. Marketing and Smart Technologies
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Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal & Hanna Berg. (2021) Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing 55:13, pages 63-93.
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Nina Sissel Lucka, Fabio Caldieraro & Marco Tulio Zanini. (2021) The influence of gender stereotyping and issue advocacy on consumer sentiment. Marketing Intelligence & Planning 39:6, pages 777-791.
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Ana Marina Lima & Beatriz Casais. (2021) Consumer reactions towards femvertising: a netnographic study. Corporate Communications: An International Journal 26:3, pages 605-621.
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Sayaka Osanami Törngren & Sofia Ulver. (2020) Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017. Genealogy 4:4, pages 100.
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Callum S. Boyd, Elaine L. Ritch, Christopher A. Dodd & Julie McColl. (2020) Inclusive identities: re-imaging the future of the retail brand?. International Journal of Retail & Distribution Management 48:12, pages 1315-1335.
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Charles R. Taylor, Alexander Mafael, Sascha Raithel, Carissa M. Anthony & David W. Stewart. (2019) Portrayals of Minorities and Women in Super Bowl Advertising. Journal of Consumer Affairs 53:4, pages 1535-1572.
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