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International Journal of Advertising
The Review of Marketing Communications
Volume 37, 2018 - Issue 6
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Articles

Caring for her: the influence of presumed influence on female consumers’ attitudes towards advertising featuring gender-stereotyped portrayals

Nina ÅkestamCenter for Consumer Marketing, Stockholm School of Economics, Stockholm, SwedenCorrespondence[email protected]
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Pages 871-892 | Received 18 May 2016, Accepted 18 Aug 2017, Published online: 24 Oct 2017

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