Citations (99)
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Shu-Chuan Chu, Tao Deng & Juan Mundel. (2024) The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness. Journal of Marketing Communications 30:1, pages 1-20.
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Alexander Garcia-Davalos & Jorge Garcia-Duque. (2023) A Simplified Mobile Advertising Model to Study Advertising Spreading through Personal Social Networks and Branded Apps. Journal of Promotion Management 29:8, pages 1104-1137.
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John H. Parmelee, Stephynie C. Perkins & Berrin Beasley. (2023) Personalization of politicians on Instagram: what Generation Z wants to see in political posts. Information, Communication & Society 26:9, pages 1773-1788.
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Charles R. Taylor, Mahdi Rajabi, Shelly Rathee & Somayeh Zamani. (2023) The impact of self-identification with global consumer culture on eWOM generation: a test of global consumer culture theory. Journal of Marketing Communications 0:0, pages 1-27.
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Lydia Qianqian Li, Jing Gao, Zhihong Shi & Wenjing Song. (2022) The influence of self-construal on frequency of user activities and advertising involvement in Msg-SN. Behaviour & Information Technology 41:5, pages 934-945.
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Jo-Yun Li, Joon Kyoung Kim & Khalid Alharbi. (2022) Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign. International Journal of Advertising 41:2, pages 233-257.
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Liselot Hudders, Chen Lou & Marloes de Brabandere. (2022) Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts. International Journal of Advertising 41:1, pages 178-204.
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Juan Mundel & Jing Yang. (2021) Consumer Engagement with Brands’ COVID-19 Messaging on Social Media: The Role of Perceived Brand–Social Issue Fit and Brand Opportunism. Journal of Interactive Advertising 21:3, pages 173-190.
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Charles R. Taylor & Les Carlson. (2021) The future of advertising research: new directions and research needs. Journal of Marketing Theory and Practice 29:1, pages 51-62.
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Zhuomin Shi, Caiyun Zhang & Liangyu Wu. (2020) Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting. International Journal of Advertising 39:8, pages 1274-1300.
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Chang-Won Choi. (2020) The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention. Journal of Promotion Management 26:7, pages 1073-1092.
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Hyuk Jun Cheong & Sufyan Mohammed-Baksh. (2020) U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving. Journal of Promotion Management 26:6, pages 893-910.
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Naa Amponsah Dodoo, Jing (Taylor) Wen & Linwan Wu. (2020) Unguarded against Persuasion and Willing to Share: The Combined Effect of Chronic Regulatory Focus and Disclosure Language on Consumer Responses to Native Advertising. Journal of Interactive Advertising 20:3, pages 273-288.
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Charles R. Taylor. (2020) Advertising and COVID-19. International Journal of Advertising 39:5, pages 587-589.
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Ya You & Amit M. Joshi. (2020) The Impact of User-Generated Content and Traditional Media on Customer Acquisition and Retention. Journal of Advertising 49:3, pages 213-233.
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Mariah L. Wellman, Ryan Stoldt, Melissa Tully & Brian Ekdale. (2020) Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content. Journal of Media Ethics 35:2, pages 68-82.
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Shalom Levy & Yaniv Gvili. (2020) Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM. International Journal of Advertising 39:2, pages 232-257.
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Chang Suk Choi, Yoon-Na Cho, Eunju Ko, Sang Jin Kim, Kyung Hoon Kim & Matthew E. Sarkees. (2019) Corporate sustainability efforts and e-WOM intentions in social platforms. International Journal of Advertising 38:8, pages 1224-1239.
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Chris Vargo, Harsha Gangadharbatla & Toby Hopp. (2019) eWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter. International Journal of Advertising 38:8, pages 1153-1172.
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Dongyoung Sohn & Soyoung Choi. (2019) Social embeddedness of persuasion: effects of cognitive social structures on information credibility assessment and sharing in social media. International Journal of Advertising 38:6, pages 824-844.
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Tong (Tony) Bao, Tung-lung Steven Chang, Alex Jiyoung Kim & Sue H. Moon. (2019) The characteristics and business impact of children’s electronic word of mouth in marketing communications. International Journal of Advertising 38:5, pages 731-759.
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Yeohong Yoon, Alex Jiyoung Kim, Jeeyeon Kim & Jeonghye Choi. (2019) The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com. International Journal of Advertising 38:5, pages 684-703.
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David Dowell, Brian Garrod & Jennifer Turner. (2019) Understanding value creation and word-of-mouth behaviour at cultural events. The Service Industries Journal 39:7-8, pages 498-518.
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Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker. (2019) The Impact of Relational Characteristics on Consumer Responses to Word of Mouth on Social Networking Sites. International Journal of Electronic Commerce 23:2, pages 212-243.
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Alexa K. Fox, Chinintorn Nakhata & George D. Deitz. (2019) Eat, drink, and create content: a multi-method exploration of visual social media marketing content. International Journal of Advertising 38:3, pages 450-470.
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Shu-Chuan Chu, Che-Hui Lien & Yang Cao. (2019) Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising 38:1, pages 26-49.
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Charles R. Taylor. (2018) The new era of electronic word of mouth (eWOM): ‘Be More Chill’ overrules the critics. International Journal of Advertising 37:6, pages 849-851.
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Doaa Herzallah, Francisco Liébana-Cabanillas & Francisco Muñoz-Leiva. Fashioning consumer choices: recommendation, motivation, and purchase intention toward Instagram commerce. A mediation analysis. International Journal of Fashion Design, Technology and Education 0:0, pages 1-13.
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Shu-Chuan Chu, Mark Yi-Cheon Yim & Juan Mundel. Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions. International Journal of Advertising 0:0, pages 1-31.
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Honglei Li & Eric W.K. See-To. (2023) Source credibility plays the central route: an elaboration likelihood model exploration in social media environment with demographic profile analysis. Journal of Electronic Business & Digital Economics 3:1, pages 36-60.
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Esther Calderon-Monge & Domingo Ribeiro-Soriano. (2023) The role of digitalization in business and management: a systematic literature review. Review of Managerial Science 18:2, pages 449-491.
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Zongshui Wang, Wei Liu, Zhuo Sun & Hong Zhao. (2023) Understanding the world heritage sites’ brand diffusion and formation via social media: a mixed-method study. International Journal of Contemporary Hospitality Management 36:2, pages 602-631.
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Yu-Hao Zheng, Tao Xu, Guicheng Shi & Linli Jiang. (2023) I want to go there too! Tourism destination envy in social media marketing. Heliyon 9:12, pages e22889.
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Yucheng Zhang, Zhiling Wang, Lin Xiao, Lijun Wang & Pei Huang. (2023) Discovering the evolution of online reviews: A bibliometric review. Electronic Markets 33:1.
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Raeni Dwi Santy & Reggina Andriani. (2023) Purchase decision in terms of content marketing and e-WOM on social media. Journal of Eastern European and Central Asian Research (JEECAR) 10:6, pages 921-928.
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Dahlia Allwyn Ribeiro & Arti D. Kalro. (2023) Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis. International Journal of Consumer Studies 47:6, pages 2528-2552.
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Yaniv Gvili & Shalom Levy. (2023) I Share, Therefore I Trust: A moderated mediation model of the influence of eWOM engagement on social commerce. Journal of Business Research 166, pages 114131.
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Davood Ghorbanzadeh, Rafina Rafkatovna Zakieva, Mariya Kuznetsova, Aras Masood Ismael & Alim Al Ayub Ahmed. (2022) Generating destination brand awareness and image through the firm's social media. Kybernetes 52:9, pages 3292-3314.
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Kate Jeonghee Byun, Jimi Park, Shijin Yoo & Minhee Cho. (2023) Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?. Journal of Retailing and Consumer Services 74, pages 103411.
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Mohd Azhar, Sehar Nafees, Sujood & Sheeba Hamid. (2023) Understanding post-pandemic travel intention toward rural destinations by expanding the theory of planned behavior (TPB). Future Business Journal 9:1.
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Ali ÇEVİK & Bahadır BAYARSLAN. (2023) Spor Pazarlamasında Açık Hava Reklamcılığı: Likit Reklam Panosu Örneği. Journal of Global Sport and Education Research 6:1, pages 42-52.
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Rajesh Sharma. (2023) Consumer perceived corporate social responsibility and electronic word of mouth in social media: mediating role of consumer–company identification and moderating role of user-generated content. Journal of Financial Services Marketing.
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